Scott Roberts, Ph.D.

Marketing Department

Scott Roberts


Research Foci

  • Consumers
  • Digital media
  • Authenticity
  • Branding

Hobbies and Interests

  • Professional skateboarder as a teenager
  • Proud member of Red Sox Nation

Ph.D. Marketing | University of Utah

  • Advertising/ Integrated Marketing Communications
  • Internet Marketing
  • International Marketing

Scott D. Roberts and Kathleen S. Micken (2015) Marketing Digital Offerings Is Different: Strategies for Teaching About Digital Offerings in the Marketing Classroom, Journal of Education for Business, 90:2, 96-102, DOI: 10.1080/08832323.2014.988200