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Bachelor of Business Administration

Choose from nine degree concentrations designed to ready you to become a high-achieving professional.

Earn a Bachelor of Business Administration

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Graduate Studies

Explore three master’s programs designed to help you advance your career.

Earn an MBA, MSA or MHA

5-Year Bachelor's to Master's Program

Follow the 5-Year Bachelor's to Master's program to earn both degrees while saving time and money on a graduate education.

Learn more about the 5-Year Program

HEBSBA students collaborating in a classroom

Student Life

Enjoy a dynamic student experience with many opportunities to grow personally and professionally.

Learn more about HEBSBA life

We create principled, highly skilled professionals who are fully prepared to become tomorrow’s business, entrepreneurial and organizational leaders.

At the H-E-B School of Business and Administration at the University of the Incarnate Word, students find the support to thrive throughout their undergraduate or graduate business program. Students are educated and encouraged by industry experts to become ethical leaders in fields from economics to marketing to international business. Business students graduate ready to become the socially and globally aware professionals who will lead industries in Texas and around the world.

Explore our programs.

Undergraduate Program

With nine concentrations, the Bachelor of Business Administration program offers deep specializations built on a strong business foundation.

BBA Program »

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Graduate Programs

Engineered with the working professional in mind, our MBA, MSA and MHA programs will help you take the next step in your career.

Graduate Programs »

5-Year Bachelor's to Master's

The 5-Year Bachelor's to Master's program is designed for undergraduate to students who want to advance and complete a graduate degree at an accelerated rate.

5-Year Program »

HEBSBA by the Numbers

$40k Distributed to student entrepreneurs since 2009 through the Business Plan Competition and Startup Challenge

13% Annualized rate of return since 2017. A portion of the earnings is used to support students who pass the SIE exam.

27 Full time faculty across undergraduate and graduate programs

7:1 Ratio of HEBSBA graduate students to full-time faculty

Student Achievement

**Our Graduates**
	2019	2020	2021	2022	2023	2024
BBA Accounting	37	29	18	21	18	23
BBA Economics	1	2	2	2	0	4
BBA Finance	21	18	10	18	10	17
BBA General Business	41	27	35	35	23	22
BBA Information Systems	18	1	9	4	8	2
BBA International Business	13	11	4	8	12	5
BBA Management	30	19	14	17	23	22
BBA Marketing	32	29	17	17	15	19
BBA Sport Management	12	15	10	7	8	8
MSA	42	36	27	11	16	19
MBA	70	84	58	50	39	45

School of Business Graduates

Number of HEBSBA Graduates in each concentration since 2019

**Retention Rates**
	Fall 18	Fall 19	Fall 20	Fall 21	Fall 22	Fall 23
BBA Accounting	70	86	85	93	55	75
BBA Economics	60	67	100	100	67	100
BBA Finance	67	64	68	56	79	74
BBA General Business	70	75	67	64	53	57
BBA Information Systems	100	50	100	100	100	100
BBA International Business	78	75	75	83	73	94
BBA Management	73	62	65	75	79	67
BBA Marketing	89	42	65	76	67	52
BBA Sport Management	70	86	71	60	65	75
MSA	96	64	97	76	79	85
MBA	92	99	95	76	79	85

School of Business Retention Rates

According to IPEDS, retention rates measure the percentage of first-time, full-time undergraduate students who return to the same institution the following fall. For graduate programs, the retention rate measures the percentage of students registered in the fall who return the following spring. Our goal is to have an 85% retention rate.

The H-E-B School of Business and Administration is a member of AACSB International and is accredited by ACBSP. Read more about our accreditation.

News and Events

UIW Hosts 2024 Business Startup Challenge

11/22/2024

On Wednesday, Nov. 20, the UIW H-E-B School of Business and Administration (HEBSBA) hosted its annual Startup Challenge. Since 2009, this 13-week competition has been held every fall semester, allowing students to develop a business model from idea to actualization. The competition is organized by Dr. Jose Moreno and Dr. Teresa Harrison, co-directors of the Beckendorf Family Center for Innovation and Global Entrepreneurship and is open to UIW students from all campuses and schools.

Honoring Adam Guerrero’s Legacy: Graduate Accounting Students Receive $25,000 in Scholarship Support in Honor of UIW Alumnus

10/04/2024

Ten graduate-level accounting students from UIW’s H-E-B School of Business and Administration (HEBSBA) are the deserving recipients of the Adam Guerrero Memorial Foundation $25,000 scholarship program. Each student will receive $2,500 to aid in continuing their education at UIW.

UIW MHA Student Team Takes First Place in the Trinity University Healthcare PRISm Pitch Competition

03/22/2024

Each year, second-year students in UIW’s H-E-B School of Business and Administration (HEBSBA) Master of Health Administration (MHA) program participate in PRISm (Problems Require Innovative Solutions) Pitch Competition as part of their UIW MHA leadership and marketing courses. The Healthcare PRISm is a virtual pitch competition in which teams of health administration graduate students from across the country identify and validate a specific problem of their choice, then develop and pitch their concept for an innovative solution to panels of judges.

Assistant Professor in HEBSBA Publishes Manuscript

Assistant Professor of Management Information Systems Dr. Yi Liu, in the UIW H-E-B School of Business and Administration, has published his manuscript “Connecting Perceived Effectiveness of App Evolution to App Engagement: A Technology Identity Perspective” in Information Technology and People (ITP). Liu worked with co-authors Dr. Xinlin Tang (Florida State University), Peigong Li (Shanghai Lixin University of Accounting and Finance), and Xuan Wang, (University of Texas Rio Grande Valley) on the paper.

Assistant Professor in HEBSBA Publishes Manuscript

Read News Stories

Message From The Dean

"Welcome to the H-E-B School of Business and Administration! Our mission is to deliver excellent education and provide the opportunity for a diverse student body to learn from a committed and engaged faculty who are driven to develop an entrepreneurial spirit while guided by a strong sense of ethics, social justice and an enlightened global view."

- Dr. Jeannie Scott, Dean

Contact the H-E-B School of Business and Administration

Admin Office: Gorman Building, Suite 137
Phone: (210) 805-5884
Email: hebsba@uiwtx.edu

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We are committed to educational excellence in all of our endeavors: outstanding instruction, community engagement, and innovative research with regional and international significance.