Esmeralda de los Santos, Ph.D.

Marketing Department

Esmeralda De Los Santos


Research Foci

  • International marketing
  • Latinas in the workplace
  • Pedagogical practices

Hobbies and Interests

  • Gardening
  • Pottery
  • Beekeeping

Ph.D., Educational Human Resource Development | Texas A&M University, College Station

  • Principles of Marketing
  • Retailing
  • Service Marketing
  • Qualitative Research (DBA Program)

Simulating context through film and essay in the DBA Qualitative Research Class, Marketing Management 2014 Fall Educators' Conference.

Marketing controversy in the retailing classroom: Teaching critical thinking and writing to millennial business students, Marketing Management Association 2014 Fall Educators' Conference.

Promoting developing society crafts: The case of contemporary pottery from Northern Mexico. Academic and Business Research Institute Conference, 2013.