Join UIW for the 40th Light the Way Holiday Festival

November 13, 2026

It’s almost time, Cardinal family! From 3 to 9 p.m. on Saturday, November 21, the University of the Incarnate Word’s Broadway campus will shine with more than one million twinkling lights during the 40th Annual Light the Way Holiday Festival. Bring your family, friends and loved ones to UIW’s signature holiday tradition, presented by H-E-B, Perry Homes, Spectrum Reach and KSAT 12. 

This milestone celebration will feature beloved holiday attractions alongside exciting new entertainment. Guests can enjoy delicious food at Food Truck Alley, shop from local vendors at the Holiday Market, experience live musical and dance performances, meet Santa and Mrs. Claus, and much more as UIW kicks off the holiday season. 

As Light the Way celebrates 40 years of bringing the community together, attendees can look forward to an unforgettable evening filled with festive fun, cherished traditions and holiday spirit. Read on to discover what awaits at this year’s celebration! 

Map – Event Map and Schedule of events

Parking Directions 

Limited on-campus parking is available at: 

  • Founder Hall (4119 Broadway, San Antonio, TX 78209). Enter via the Broadway entrance at Allensworth. 
  • Ancira Parking Garage (847 E. Hildebrand Ave, San Antonio, TX 78212). Enter via the US-281 North access road entrance. 

Handicap parking will be located in front of the Clarence Mabry Tennis Center on the main campus. Please enter the campus off the US-281 North access road entrance. There will be signs directing people to additional parking. Please review the campus map to locate the Tennis Courts. 

If you plan to park in the Alamo Heights and Terrell Hills neighborhoods, guests are advised to pay close attention to parking-related signage in the surrounding areas. Parking infractions can be met with fines, tickets and towing. Please refrain from parking your vehicle at surrounding businesses or your vehicle may be towed. 

Don’t want to worry about parking? Ride-sharing services can drop off attendees at Founders Hall located at 4119 Broadway, San Antonio, TX 78209. See the online map for Founders Hall. 

Things to Do 

There will be a variety of activities for attendees of all ages to enjoy: 

  • Kids’ Corner: Families can take photos with Santa, enjoy a train ride, build-a-Cardinal and more! 

FAQs 

Make sure you’re in the loop! Find a full list of Light the Way FAQs here. 

Visit the official Light the Way website to find more information about this year’s event. Get ready to Light the Way, San Antonio!