Dr. Scott Roberts

Dr. Scott Roberts

Dr. Scott Roberts is Professor of Marketing in the H-E-B School of Business & Administration, and was a Fulbright Border Scholar in 1997-1998 while working at UT-Brownsville (now a part of UT-Pan Am). He has lived along the U.S.-Mexico border on both sides many times over the years along Texas/Tamaulipas, California/Baja California Norte, and Arizona/Sonora. He is fluent in English and Spanish and well versed in U.S. and Mexican cultures. He has published and presented extensively on cross-cultural consumer and business issues related to Mexico and the U.S. Dr. Roberts looks for every opportunity to visit anywhere in the Americas, always knowing in advance that he will find fascinating things to ponder and will love the peoples, foods, and cultures of those places.

H-E-B School of Business and Administration