Bachelor of Business Administration

Your Future in Business Begins Here

The Bachelor of Business Administration (BBA) degree program at the H-E-B School of Business and Administration offers a comprehensive and contemporary general business education readying students to succeed in any number of fields. The business degree program also creates a strong foundation on which to develop field specializations.


About the BBA

A Bachelor of Business Administration degree, or BBA degree, offers a broad understanding of how the elements of business organizations relate to one another and to the marketplace. Unlike other business degrees, the BBA also provides the opportunity to study one subject concentration.

The BBA program at HEBSBA offers nine concentration subjects, which include accounting, economics, finance, general business, international business, management, marketing, management information systems and sport management.

In addition to providing the technical skills necessary for a professional-level position, the ethical considerations of business are also emphasized. Rooted in the Mission of the University, the BBA prepares students to be principled leaders. 

Capstone group student presentation

Undergraduate students in the BBA degree program take two Capstone courses in their final two semesters. The Capstone courses challenge students to apply the foundations of business and their concentration expertise to an operative business or organization.

Working in teams, students create business strategies, develop solutions and conceive of pathways to greater success. By doing so, they gain experience with the professional world and gain first-hand insights from business leaders. Their work can also serve as a portfolio piece when they enter the workforce.

Learn more about the Capstone experience.

BBA Degree Concentrations


Strong accounting is fundamental to any enterprise. The accounting concentration readies future accounting professionals for high-demand careers in any business organization.

Undergraduate Accounting Program Information »

Careers in law, policy, government, consultancy, private enterprise and other organizations are all within reach for professionals with a BBA in Economics.

Undergraduate Economics Program Information »

Students pursuing the BBA in Finance gain the tools and skills to flourish in money management, banking, investment, analysis and financial planning.

Undergraduate Finance Program Information »
General Business

The most comprehensive offering, the General Business concentration is ideal for students considering a wide range of career paths.

Undergraduate General Business Program Information »
International Business

Students of the International Business concentration prepare for careers in the global marketplace, in the Unites States or abroad.

Undergraduate International Business Program Information »

A future in administration, directorship, operations and leadership across organizations await graduates of the BBA in Management program.

Undergraduate Management Program Information »
Management Information Systems

The Management Information Systems (MIS) concentration prepares students to enter and succeed in the rapidly growing technology field as it relates to organizations and enterprises.

Undergraduate MIS Program Information »

Students of the Marketing concentration gain the organizational, analytical and creative skills needed to help lead enterprises to new growth and opportunities.

Undergraduate Marketing Program Information »
Sport Management

Prepare for a career in professional, collegiate or nonprofit sports organizations through the HEBSBA’s Sport Management concentration in the BBA program.

Undergraduate Sport Management Program Information »


To fulfill the requirements of the Bachelor of Business Administration degree, a student must complete the following 45 hours of core courses, in addition to the courses required by a student's chosen concentration.

  • ACCT 2311 Principles of Accounting I
  • ACCT 2312 Principles of Accounting II
  • ECON 2301 Principles of Macroeconomics
  • ECON 2302 Principles of Microeconomics
  • MIS 2321 Introduction to Information Systems
  • MIS 2325 Information Management Applications
  • BMGT 3370 Business Statistics
  • BMGT 3371 Management Science
  • BINT 3331 International Business Management
  • BLAW 3317 Business Law
  • BMKT 3331 Principles of Marketing
  • BMGT 3340 Management Theory and Practice
  • BFIN 3321 Principles of Financial Management
  • BMGT 4380 Integrative Business Analysis and Decision Making I
  • BMGT 4381 Integrative Business Analysis and Decision Making II

Admission Criteria

Discover more about beginning your journey to professional success as a student in the H-E-B School of Business and Administration


Business programs in the H-E-B School of Business and Administration are accredited by The Accreditation Council for Business Schools and Programs. The University of the Incarnate Word is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

Learn More About Accreditation