BBA General Business Concentration

BBA General Business Concentration

The Bachelor of Business Administration in General Business at the H-E-B School of Business and Administration is a degree that allows students to develop a broad background in business administration and design their own area of emphasis.


Why General Business?

A general business degree establishes a broad base from which students can launch into many different career paths. Whether you want to work in a corporate setting or start your own business, a general business degree provides a solid foundation in the essential areas of business.

General Business Curriculum

The BBA in General Business is a 120-hour program that covers a variety of topics within the business world. As part of the general business curriculum, students will choose courses from the fields of accounting, business law, economics, finance, information systems, international business, management and marketing.

Degree requirements are designed to develop proficiency and confidence in the functional areas of business. In addition to providing the technical skills required for a professional level business position, the ethical considerations of business are emphasized.

General Business students enroll in courses that provide a diverse knowledge base. The courses listed below are a sample of those available within the concentration.

  • BMGT 3354: Human Resources Management
  • BINT 3361: International Marketing
  • MIS 3362: System Analysis and Specification
  • BMKT 3377: Consumer Behavior
  • BMKT 4390: Marketing Management
  • BMGT 4370: Project Management

Careers in General Business

Graduates with a BBA in General Business have a wide variety of career paths from which to choose. Using the broad base of skills and business literacy learned through this HEBSBA BBA program, students are prepared with a foundation in management, marketing, finance and information systems, making them well-rounded professionals.


Admissions Criteria

Find out more about requirements, standards and processes to begin your journey as a student in the H-E-B School of Business and Administration.

Undergraduate Admissions Requirements


Business programs in the H-E-B School of Business and Administration are accredited by The Accreditation Council for Business Schools and Programs. The University of the Incarnate Word is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

Learn more about accreditation.