BBA Sport Management Concentration

BBA Sport Management Concentration

The Bachelor of Business Administration in Sport Management at the H-E-B School of Business and Administration prepares students for positions of leadership in professional sport franchises, collegiate athletics and nonprofit sport organizations.


Why Sport Management?

Students choose the BBA in Sport Management program because it provides the opportunity to work in a management, executive or academic setting in the exciting world of sports. The program develops competencies related to working in nonprofit foundations as well as various community outreach programs and other nonprofit amateur sports organizations.

Students in the Sport Management program develops a deep understanding of the sophisticated aspects of the business of sport and its many facets, including marketing and communications, consumer research, organizational management and facilities management.

Sport Management Curriculum

The BBA in Sport Management is a 120-hour degree focused on the business of the sport industry. It prepares professionals to be leaders and managers who work collaboratively within sport organizations.

The program extends the business core concepts into the sport industry. Students learn the current practices of sport organizations used to build effective organizations, engage participants and compete in diverse sport contexts.

The Sport Management BBA concentration offers a rich curriculum that includes courses spanning the scope of the management of professional, college and other sport organizations:

  • SMHP 3302: Human Factors in Sport Management
  • SMHP 3303: Seminar in Sports Organizations and Public Market
  • SMHP 3319: Internship in Sport Management
  • BMKT 3333: Integrated Marketing Communication
  • PEHP4345: Psychomotor Development - Educational Implications

Careers in Sport Management

Professionals with an BBA in Sport Management have a variety of career paths from which to choose. Using the management, entrepreneurial, marketing and nonprofit skills learned through the HEBSBA sport management program, graduates are prepared to pursue positions across the spectrum of athletic organizations.

  • Executive Director of the San Antonio Final 4 Organizing Committee
  • General Manager, Laredo Bulldogs Professional Baseball Team
  • San Antonio City Council Member, Advocate for Public Facilities
  • San Antonio Spurs, Assistant Franchise Manager – Spurs, Rampage and Sliver Stars
  • Head Coach, University of the Incarnate Word – Compliance Coordinator
  • Director of Group Ticket Sales, San Antonio Spurs
  • Project Manager, San Antonio Organizing Committee
  • Volunteer Coordinator, San Antonio Sports Foundation

Admissions Criteria

Find out more about requirements, standards and processes to begin your journey as a student in the H-E-B School of Business and Administration.

Undergraduate Admissions Requirements


Business programs in the H-E-B School of Business and Administration are accredited by The Accreditation Council for Business Schools and Programs. The University of the Incarnate Word is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

Learn more about accreditation.