The Bachelor of Business Administration (BBA) degree program's goal is to develop in each student a broad understanding of how the elements and processes of business organizations relate to one another and to the external environment. Degree requirements are designed to develop proficiency and confidence in the functional areas of business. In addition to providing the technical skills required for a professional level business position, the ethical considerations of business are emphasized.


The BBA degree program affords students the opportunity to select an area of concentration in a discipline of their choice, to include:


To fulfill requirements for award of a BBA degree a student must complete:

A. 45 hours of core business courses, including 18 semester hours of required lower division business core courses. These courses serve as prerequisites for required upper division business core courses.

BBA Core Classes (45 hours)
Department Course Number Course Name
ACCT 2311 Principles of Accounting I
ACCT 2312 Principles of Accounting II
ECON 2301 Principles of Macroeconomics
ECON 2302 Principles of Microeconomics
MIS 2321 Introduction to Information Systems
MIS 2325 Information Management Applications
BMGT 3370 Business Statistics
BMGT 3371 Management Science
BINT 3331 International Business Management
BLAW 3317 Business Law
BMKT 3331 Principles of Marketing
BMGT 3340 Management Theory & Practice
BFIN 3321 Principles of Financial Management
BMGT 4380 Integrative Business Analysis and Decision Making I
BMGT 4381 Integrative Business Analysis and Decision Making II

B. Additional semester hour requirements established for the student's chosen concentration. Disciplines may offer selected topics to address special needs and interests. These courses will be listed as 4399 and may be used to satisfy concentration requirements. Click on the individual concentrations listed above to see the specific requirements for each.

C. Students may have an option to complete an internship for credit. Refer to the internship descriptions of each discipline for more details. All internships for credit require permission of the internship instructor and registration with the Career Services Internship Program. Internships are primarily an academic and/or intellectual endeavor, with the goal of establishing the link between theory and practice directly related to the student's major field of study. Once the approvals are in place a learning agenda will be established between the internship instructor and the student. Weekly activities and hours worked are reported to the internship instructor and Career Services. Most internships require a minimum GPA of 3.0 and completion of 12 hours of study in the discipline.

Minoring in Business

Students have the opportunity to complete a minor in business administration, information systems, management, and marketing. Academic requirements for award of a concentration, and for award of a minor with a concentration, are defined on each concentration's page.

In determining whether students have satisfied the requirements for a concentration, or for a Minor, "double counting" a course to satisfy more than one requirement is not acceptable. A completed course may be credited once only. As an example, if a business student successfully completes BINT 3331: International Business Management, the student has satisfied a core requirement. The student may not credit BINT 3331 again to satisfy a 3000 level course requirement for his or her concentration.

To fulfill the requirements for the Minor in Business Administration, students must complete the following:

Department Course Number Course Name
MIS 2321 Introduction to Information Systems
ACCT 2301 Accounting for Non-Business Majors
BINT 3331 International Business Management
BMGT 3340 Management Theory & Practice
BMKT 3331 Principles of Marketing
BLAW 3317 Business Law

For more information, please contact:

Dr. Alicia Rubio, BBA Director
(210) 930-8767

Business programs in the H-E-B School of Business and Administration are accredited by The Accreditation Council for Business Schools and Programs. The University of the Incarnate Word is accredited by the Southern Association of Colleges and Schools Commission on Colleges, 1866 Southern Lane, Decatur, Georgia 30033-4097, telephone (404) 679-4500, Web site: