The Bachelor of Business Administration (BBA) develops a broad understanding of how the elements of business organizations relate to one another and to the marketplace. In addition to providing the technical skills necessary for a professional-level position, the ethical considerations of business are also emphasized.

Degree Concentrations


  • Core Curriculum | BBA

    To fulfill requirements of the Bachelor of Business Administration a student must complete the following 45 hours of core courses, in addition to the courses required a student's chosen degree concentration.

    • ACCT 2311 - Principles of Accounting I
    • ACCT 2312 - Principles of Accounting II
    • ECON 2301 - Principles of Macroeconomics
    • ECON 2302 - Principles of Microeconomics
    • MIS 2321 - Introduction to Information Systems
    • MIS 2325 - Information Management Applications
    • BMGT 3370 - Business Statistics
    • BMGT 3371 - Management Science
    • BINT 3331 - International Business Management
    • BLAW 3317 - Business Law
    • BMKT 3331 - Principles of Marketing
    • BMGT 3340 - Management Theory and Practice
    • BFIN 3321 - Principles of Financial Management
    • BMGT 4380 - Integrative Business Analysis and Decision Making I
    • BMGT 4381 - Integrative Business Analysis and Decision Making II

Business programs in the H-E-B School of Business and Administration are accredited by The Accreditation Council for Business Schools and Programs. The University of the Incarnate Word is accredited by the Southern Association of Colleges and Schools Commission on Colleges. Read more about accreditation.