Entrepreneurship at UIW

The Startup Challenge cultivates the entrepreneurial spirit in students at the University of the Incarnate Word. The 13-week competition, held each fall semester, allows students to develop a business model from idea to actualization. The winning team is awarded $10,000 in seed money through the generous sponsorship of HOLT Ventures.

We are looking for students with new and creative solutions to real-world problems that support economic growth. This competition is specifically looking for ideas that:

  • Offer and sell products/services to businesses rather than individual consumers.
  • Solve social problems on a global scale (health care, healthy food, electricity).
  • Explore international or cross-border opportunities.
  • Offer value and wealth creation for people living below the poverty line in the U.S. and across the globe.

The 2019 Startup Challenge Finals

The Finals of the 2019 Startup Challenge will be held Friday, December 6 at 12 p.m. in the Mabee Library Auditorium. Each of the final five teams will present plans for their startup and answer questions from the panel of judges. Deliberations will be held immediately following all presentations and a winner will be announced. Learn more about the finalists below.

  • Meet the Finalists

    Startup Challenge Finalist DPower



    DPOWER is a human-powered energy system for spin studios. It turns electrical expenses into savings and increases the number of customers in the facility. Our approach upgrades a facility's existing equipment by installing DPOWER generators, which transform exercise into electricity, avoiding the cost of new equipment. By capitalizing on human-powered energy, spin studios can reduce their electric bills while creating opportunities for those who seek to improve their health and the world.

    Team Members

    • Luis Aaron Jimenez – Freshman, Mechatronics Engineering
    • Sarah Ruiz Treviño – Junior, Accounting
    • Ron D. Cooper, Jr. – Junior – Electrical Engineering

    Startup Challenge Finalist IKÚ



    Our startup will manufacture a traditional fermented drink that is both tasty and healthy, including added probiotic bacteria. An affordable source of hydration with additional health benefits suitable for people of all ages.

    Team Members

    • Ángela Itzel Ogando Estrada – Senior, Nutrition
    • Diana Fernández Cruz – Senior, Nutrition
    • Sergio Alejandro Villanueva Muñoz – Sophomore, Animation and Visual Effects
    • Yamile Aquique Mojica – Junior, Marketing
    • Óscar Alejandro Torres Contreras – Junior, Marketing

    Startup Challenge Finalist Journey Poles

    Journey Poles


    Journey Poles provides a colorful, unique and fun way of transforming regular hospital IV poles into something that pediatric patients are comfortable with and truly spark a smile.

    Team Members

    • Noah Silvas – Senior, Biology
    • Yolanda Martinez – B.S. in Nutrition, dual graduate student in Pharmacy and Health Care Administration

    Startup Challenge Finalist True Hemp

    True Hemp


    True Hemp is a cheap, easy and fun field-testing kit that allows you to determine if a cannabis product contains THC. The kit would contain everything you would need to allow for a colorimetric diagnostic tool to determine if there is THC in your product. The value of knowing if your product does or does not contain THC is very impactful when it comes to one's health, job and social status. Currently there is not a well-known product for consumers and caretakers to purchase.

    Team Members

    • Cynthia Franklin – M.S., Clinical Investigation
    • Sushma Ramsinghani – Ph.D., Medicinal Chemistry
    • Paulo Carvalho – Ph.D., Medicinal Chemistry
    • Isaac Sanchez Villalpando – M.B.A., 2020
    • Mark Garcia – Senior, Marketing

    Startup Challenge Finalist Wheel-Holder



    Wheel-holder is an arm hinge accessory for wheelchairs. The device can swing bags, backpacks and other items that are in the back of the wheelchair to the front. This will allow the wheelchair user to access objects in their bags, such as documents and other personal items, without struggling to reach the back of the chair.

    Team Members

    • Patrick Satterfield – Junior, International Business
    • Ibrahim Alzamil – Senior, International Business
    • Andrea A. Martinez – Senior, Business Management
    • Mohammed Alharbi – Senior, International Business

Students working in groups

Professional Mentoring

Each team is assigned a mentor to serve as a professional source of feedback and advice throughout the challenge. Mentors are local business leaders, entrepreneurs and professionals in their respective fields.

The mentor relationship is vital to the success of each team. Each mentor will share a practical point of view on the team’s business idea based on his or her experience and knowledge. Each team will be assigned a mentor by challenge administrators based on the expertise of each mentor as it relates to a team's business idea.

About the Challenge


The Startup Challenge is open to all UIW students – undergraduate and graduate – regardless of major or program of study. In fact, cross-disciplinary teams are encouraged.

  • Participant Guidelines

    • Students may only participate in teams of 2-5 people. Individual submissions are not allowed.
    • Students are restricted to participation on a single team to avoid conflicts of interest between business ideas and lack of commitment to one particular business idea.
    • A team may consist of students enrolled at UIW, as well as faculty and staff employed by UIW. Faculty and staff are eligible only in the following scenarios:
      • If the faculty or staff member is the founder or originator of the idea, and/or
      • If the intellectual property of the startup in question is owned by the faculty or staff member.
    • The list of team members registered at the start of the competition may not be modified during the competition. If a team member is dismissed from or voluntarily quits the team and the remaining team comprises less than two members, that team is no longer eligible to participate and will be dropped from the competition.
    • The proposed business idea must be wholly owned by the participating students for the duration of the competition and may not infringe upon the copyright or other intellectual property right of any third party.
    • Prior UIW Business Plan Competition or New Venture Startup Competition award winners are not eligible to enter the same business plan or a spinoff of that plan.
    • Teams or team members that have received a previous prize or funds from UIW can compete as long as their business idea submission to the Startup Challenge is completely different from their prior competition submissions.
    • The final determination of eligibility is made by competition administrators.
  • Requirements for Startup Ideas

    • Each team can submit only one business idea.
    • Proposed ventures must be projected to be financially profitable, be lawful and create jobs. The proposed venture must complement the mission of the H-E-B School of Business and Administration, as well as the University of the Incarnate Word.
    • All entries must be the original work of the students and free from any claim of copyright, patent or other restriction. The business idea should not be in violation of any intellectual property rights.
    • This competition will accept only ideas for new and independent ventures in the seed and startup stages.
    • Submission of proposals to acquire an established company to improve its management, or ideas to create a hedge fund or any other type of venture capital fund will be rejected.
    • Participants who make it to Phase 2 of the challenge are required to participate in all the activities associated with the competition.
    • Participants should respect community values, such as honesty and integrity. The administrators of the Startup Challenge reserve the right to remove students who enter business plans for ventures or proposed ventures that are offensive, illegal and/or that are inconsistent with the values of UIW.
    • Plagiarism of ideas will result in disqualification.

Challenge Structure

The Startup Challenge is divided in two phases, with teams needing to perform well at several checkpoints to continue in the competition.

  • Phase 1: Business Model Development


    Phase 1 begins after teams are notified their idea has been accepted to the challenge. Once an idea is accepted, teams are required to participate in a series of workshops where students will learn design thinking skills including brainstorming, team skills, networking and business model innovation skills.

    Also in Phase 1, a mentor will be assigned to each team to provide professional feedback throughout the competition.

    September 13, 2019
    • Kickoff Networking Event - Teams are required to attend this event, where they will meet with mentors who will provide guidance throughout the Startup Challenge.
    September 27, 2019
    • Workshop One - Workshops provide valuable information and training as teams develop their startup.
    October 11, 2019
    • Workshop Two - Workshops provide valuable information and training as teams develop their startup.
    October 25, 2019
    • Each team will submit the final version of their Business Model Canvas and other deliverables requested by October 25.
    November 1, 2019
    • Phase 1 finalizes with the announcement of the teams that will advance to Phase 2. This announcement will be made on November 1.

    Judging Criteria for Phase 1

    Each Business Model Canvas submitted will be reviewed and judged accordingly:

    • Is the business model viable, feasible, fundable and likely to succeed?
    • Is the idea creative and innovative?
    • Is the plan complete and does it have sufficient analysis?
    • Is the written and oral presentation of appropriate quality?
    • Does the plan have a significant impact on the community?
  • Phase 2: Business Project Development

    The teams chosen to move forward to Phase 2 will begin putting together their Business Project in the online UIW Adventurees Platform. A series of workshops will be offered to introduce teams to the platform and to give details of the content required for the final evaluation.


    November 22, 2019
    • November 22 is the deadline to complete all the information required in the UIW Adventurees Platform.
    December 6, 2019 – Final Presentations
    • Teams will make a final 12-minute presentation to the judges on December 6. Judges will then have 5-6 minutes to pose questions to the teams. After all presentations, the judges will deliberate and select a winner by majority vote and announce the winner of the Startup Challenge.

    Judging Criteria for Phase 2

    The panel of judges will be comprised of San Antonio-area entrepreneurs, venture capitalists and investment bankers.

    • The judges will respect the confidentiality of each team's business plan.
    • Judges agree not to initiate a professional relationship with teams during the competition.
    • Participants are not allowed to contact the finalist judges and judges are not allowed to contact any participants during the course of the competition. Any such behavior will result in the disqualification of the participant and his/her team.