Bachelor of Arts in Communication Arts

The Bachelor of Arts in Communication Arts at the School of Media and Design readies students for careers in a seemingly infinite number of industries and roles. With an emphasis on theory, hands-on learning, media fluency, production and ethics, the Communication Arts undergraduate degree program offers the 360-degree preparation students need to become successful, professional communicators.

Why Communication Arts?

A strong grasp of communication and its many forms of expression is a benefit to any professional. In turn, these professionals become assets to any profession.

As more brands, organizations, public figures and corporations turn to content creation, the need for strategic communicators with the ability to craft persuasive messages and content grows. Likewise, as traditional media continues to find new avenues to reach audiences, so does the need for professionals that possess technical proficiency, creativity, storytelling skills and a strong and ethical foundation in the media arts. These new media professionals help fulfill organizations’ desire to find and engage audiences, and the public’s need for news, information and content. Those well versed in the history and roots of Communication Arts and with an eye for innovation can help steer the industry into new areas.

Communication Arts Curriculum

The B.A. in Communication Arts is a 122-hour degree program that offers a unique blend of experience-based and theory-driven classes as well as more intensive study in one of three program studies. Students can expect rigorous, challenging and hands-on courses that move them to broaden their theoretical understanding, technical skills, creativity and ability to think critically.

A deep understanding of the fundamentals of human communication, its purposes and power, and the nature of media and mass communication today are critical aspects of the Communication Arts program. Throughout their study, students will find many courses designed to further develop their media fluency and their ability to produce content for multiple platforms.

Click Here for Communication Arts Course Descriptions

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Media Production

Students pursuing careers in media as journalists, producers, on-air talent, production managers and more, have many opportunities to understand industry workings and hone their talents. Practicum courses take students into the production studios and newsrooms at KUIW, the University’s internet radio station, UIWtv, the television station, and The Logos, the student-run newspaper. Through these courses, students examine all aspects of media production, from content creation, storytelling and news, to understanding audiences, to publications and studio production where they get their work published and on the air.

Students can select one of three programs of study:

This program is a rigorous course of study in film and will prepare students for the ever-growing field of film production. The Film concentration includes theoretical and historical context unique to film's specialized scope and narrative. The program balances both the collaborative filmmaking process as well as the director as auteur.

Film Degree Plan

In the Media and Culture Program Study, students explore the study of media and its applications throughout communities, the country and the world. Its historical, cultural and intellectual impacts are emphasized, as is the media’s relationship to technology and society.

Media and Culture Degree Plan

Designed for students hoping to pursue careers in media, the Multimedia Program Study offers three tracks through which they may tailor their studies. Each track offers courses that sharpen practical and technical skills while also emphasizing production and media theory. Students will also work and build from a strong ethical foundation and approach to media production and presentation.

Multimedia Tracks:

Convergent Media

In this track, students examine and gain hands-on understanding of publishing, from page layout and printing, to convergent media production, to emerging media.

Convergent Media Degree Plan


In the journalism track, students explore the nature of news and reporting across multiple platforms including broadcast, print and digital.

Journalism Degree Plan


In this track, students will be exposed to the depth and breadth of media production, including script writing, lighting, editing, cinematography, producing and directing, and more.

Production Degree Plan

In this program of study, students will explore persuasive, purposeful and results-oriented communications such as public relations, organizational communication, strategic communications and elements of production. The Strategic and Corporate Communication concentration provides students with an in-depth knowledge of the corporate environment. Students will study and analyze organizational dynamics and corporate communication.

Strategic and Corporate Communication Degree Plan

Careers in Communication Arts

With seemingly infinite career opportunities, graduates of the B.A. in Communication Arts degree program have gone on to work as writers, producers, directors, editors, public relations specialists, videographers, filmmakers, broadcast journalists, advertising specialists, event planners, social media specialists, teachers, web specialists, bilingual journalists, convergent media specialists, digital strategists, among others.