Students with Dr. Roberto Saldivar

The University of the Incarnate Word - American Marketing Association (UIW-AMA) was established in the Fall of 2017 by students from various disciples passionate about marketing thought and practice.

AMA is a group of like-minded students who are interested in creating networking opportunities with marketing professionals at the local and national level. The organization provides hands-on opportunities to practice marketing skills and positions students as valuable assets to employers prior to graduation.

  • AMA Goals

    • To instill and develop leadership, organizational and communication skills to its currently enrolled members
    • To help members develop their professional network
    • To help members develop and enhance professional marketing skills applicable to their careers
    • To create opportunities to conduct scientific study and research in the field of business
    • To promote friendly relations between students, faculty and the surrounding community


To qualify for AMA membership students must be a registered undergraduate student, have a GPA of 2.5 or higher and pay the dues to the AMA national organization and UIW-AMA. Please contact Dr. Roberto Saldivar with any questions about the membership process.