Spring 2020 Events

The H-E-B School of Business and Administration hosts a variety of events throughout the year. From career fairs to research presentations, you'll find all the latest happenings here.

February 5, 2020 - Brown Bag Research Series

  • University of the Incarnate Word

    The Digital Continuum: Digital Products and Services Are Different

    Presented by Dr. Scott Roberts

    Wednesday, February 5, 2020 | Noon

    Student Engagement Center, Room 2050

  • Event Details

    Join the H-E-B School of Business and Administration for this installment of the Brown Bag Research Series.

    More on the topic: This paper proposes a new framework for categorizing digital offerings. Notions of ownership, access and control are explored. A large gap in textbooks regarding what digital products are and how they are presented was identified nearly a decade ago and this work is one of the results of an ongoing inquiry into that area of thinking. (Micken, Kathleen S., Roberts, Scott D. & Oliver, Jason D.)

    Learn more about the Brown Bag Research Series.


February 12, 2020 - Career Fair

  • University of the Incarnate Word

    Career Fair and Networking Reception

    Wednesday, February 12, 2020 | 5-7 p.m.

    UIW Sky Room

    Hosted by the H-E-B School of Business and Administration and Career Services

  • Event Details

    Students will meet with prospective employers and learn about internships, as well as part-time and full-time job opportunities. Professional attire is required to attend this event. Students can register in Handshake through Cardinal Apps.

    Click here for student registration.


March 2, 2020 - Brown Bag Research Series

  • University of the Incarnate Word

    The Association between Strategic Group Membership and Hospital Financial Performance

    Presented by Dr. Akbar Ghiasi

    Monday, March 2, 2020 | Noon

    Mabee Library, Special Collections Room

  • Event Details

    Join the H-E-B School of Business and Administration for this installment of the Brown Bag Research Series.

    More on the topic: This research seeks to identify the strategic group structure of the hospital industry and to examine the effect of strategic group membership on hospital financial performance. Our results suggested that hospitals with hybrid strategy outperform hospitals with cost-leadership strategy and stuck-in-the-middle. Absence of a coherent strategy (i.e., stuck-in-the-middle) is likely to lead to poor performance.

    Learn more about the Brown Bag Research Series.


April 6, 2020 - Brown Bag Research Series

  • University of the Incarnate Word

    Gen Z’s vs. Millennials’ Value Perceptions and Satisfaction with a Retail Store’s Omnichannel Customer Experience

    Presented by Dr. Segun Oyedele

    Monday, April 6, 2020 | Noon

    Mabee Library, Special Collections Room

  • Event Details

    Join the H-E-B School of Business and Administration for this installment of the Brown Bag Research Series.

    More on the topic: Despite the benefits of omnichannel retailing and the growing popularity of omnichannel shopping (OS), a dearth of research exists in the literature about consumers’ instore usage of omnichannel commerce application (OCA). The theory of perceived value and innovativeness suggests consumer innovativeness is a strong predictor of usage of OCA in both grocery and non-grocery shopping situations; and consumers’ perception of utilitarian and social values of OS in offline and digital contexts is an important predictor of satisfaction with omnichannel customer experience.

    Our findings revealed the frequency of usage of OCA for grocery shopping is more prevalent in the millennials than in the Gen Z consumer group. (Oyedele, Segun O., Saldivar, Roberto, & Hernandez, Monica)

    Learn more about the Brown Bag Research Series.


These events may be photographed, videotaped or otherwise recorded. By attending these events, you grant UIW permission to use photographs, and/or audiovisual recordings in which you appear for archival, documentary, promotional advertising or other purposes. To request disability accommodation for this event, visit www.uiw.edu/ada.