Communication Arts

Communication Arts



The Communication Arts program at UIW uses a unique blend of theory-driven and experienced-based classes where students acquire the knowledge and skills necessary to enter the media industry. Fields of study include production, print media, or convergent media delivery and prepare students for further study at the graduate level. Communication Arts offers a Bachelor of Arts (BA) and a Master of Arts (MA) as well as an accelerated bachelor’s to master’s degree program. With seemingly infinite career opportunities, graduates work as writers, producers, directors, editors, public relations specialists, videographers, filmmakers, broadcast journalists, advertising specialists, event planners, social media specialists, teachers, web specialists, bilingual journalists, convergent media specialists, among others. The goals of the program are to cultivate students’ imagination and creativity through mastery of technical skills needed to become effective professionals in the field of communications; to create an environment fostering the exploration of diverse perspectives and encourages students to use their skills and resources to serve their community and society, so that they are prepared to participate confidently, ethically, and competently as concerned and enlightened citizens.

Career Opportunities

Communication professionals aim to educate, inform, entertain and persuade using mass media such as radio, TV, film, Internet, newspapers, magazines, Public Relations, Advertising and other forms of New Media. Communication graduates can seek career opportunities in a wide variety of industries to include business, education, nonprofit agencies, and the government. Graduates may also seek opportunities in different branches of communication - Journalism, Visual Arts and Design, and Performance Arts. Former students have become writers, producers, directors, editors, public relation specialists, videographers, filmmakers, broadcast journalists, advertising specialists, event planners, social media specialists, teachers, web specialists, bilingual journalists and convergent media specialists.

Major Requirements for a Bachelor of Arts

  • Introduction to Mass Communication
  • Orientation to Communication Arts
  • Computer Literacy for Communication Arts
  • Public Speaking
  • Theories of Communication
  • Writing for the Media
  • Media Ethics
  • Law and the Media
  • Internship
  • Senior Portfolio
  • Students may choose from six concentrations:

Bilingual Communications, Convergent Media, Production, Journalism, Media Studies or Communication Studies

Accelerated Bachelor's to Master's Degree

In addition, students who qualify may participate in an accelerated Bachelor's to Master's (ABM) program. This program enables students to complete an under graduate and graduate degree in less time (minimum 5 years). The ABM program in Media Studies, Bilingual Communications and Convergent Media allows UIW students to finish their two degrees in 151 hours rather than 164 required of a traditional under graduate and a graduate program combined. An accelerated program results in a lower cost as well as a time savings for our students because they are allowed to take up to 9 hours of graduate courses in their fourth year as part of the banded tuition. Students must apply for the ABM program in the beginning of their junior year and have the necessary GPA and GRE scores to enter the program. 

On-Campus Practicums




Hank McDonnell, Director

Office: AD 280

4301 Broadway #404

San Antonio, Texas 78209

Phone: 210-283-5042