One Word. One Goal. Communications Toolkit

Show your love for UIW by letting your networks know you are participating in One Word. One Goal. Read below for helpful tips to help us spread the word about raising funds to support UIW students, scholarships, programs and more.

Easy ways to get involved:

  1. Make a gift
  2. Share our content on your personal social media (Instagram, Facebook, Twitter, and LinkedIn are best!) #OneWordOneGoal
  3. Send 5-10 emails or text messages to your fellow UIW supporters and ask them to participate.

Issue a Match or Challenge

This campaign is all about getting as many alumni to participate with us as possible. Help us increase our participation by issuing a match or challenge.

Social Media Tools

Hashtags

We are different. But when we come together, we are “One Word” and we share One Goal. That’s why we want you to share UIW’s Day of Giving on social media with #OneWordOneGoal. Be sure to use #OneWordOneGoal in all your UIW Day of Giving social media posts. You can also use the following UIW hashtags:

  • #UIWPride
  • #TogetherWeAreOneWord
  • #OneWordOneGoal

Follow us on social media

Sample Posts

Not sure what quite to say? Feel free to copy and paste the posts below or put your own spin on them and make them your own to share on Facebook, Twitter, Instagram, LinkedIn and more.

  • I want to leave a legacy of love, service and giving. That’s why I’m making a gift to UIW during the #OneWordOneGoal, giving back to the current and future generations of Cardinals. Join me by making a gift to a scholarship or program that speaks to you at oneword.uiw.edu. #OneWordOneGoal
  • The day has arrived! Today is the 5th annual #OneWordOneGoal campaign! The UIW Mission is one that speaks to my heart – will you join me in supporting UIW with a gift to help them continue that Mission? You can check it out and make a gift at oneword.uiw.edu
  • My time at UIW made me who I am today, and I am honored to give back to the next generation of students during the #OneWordOneGoal. I challenge my classmates to do the same! Every gift from every Cardinal and Crusader counts, no matter what size! You can make a gift at oneword.uiw.edu
  • Hey friends! As most of you know, I’m a proud UIW (alumni, student, parent, employee, etc.). Today is the #OneWordOneGoal campaign, and your support would mean the world to me. If you’re not sure what program to donate to, I recommend (insert program, team, department, etc.)! Please help us reach our goal and support UIW students at oneword.uiw.edu
 

Additional Ways to Spread the Word on Facebook

  • Facebook Cover Photo: Update your cover photo too! Download your favorite design in the toolkit and use it as your Facebook cover photo.
  • Share a video: Upload a video of yourself talking about your love of UIW, why you give, and encourage others to join you in giving!
 

Shareable Images

Can’t find a photo from your time at UIW to share with your friends while you spread the word? We’ve got you covered. Download any image in our social media toolkit folder to use with your #OneWordOneGoal social media posts.

Download Images

Copy, paste, and send the email message below to your UIW friends and networks!

March

Subject Line: One Word: Together!

Dear _______,

On March 27 and March 28, members of the University of the Incarnate Word community will come together for 1881 minutes of giving back. The objective is simple: to inspire Cardinals everywhere to come together, demonstrate their pride for UIW, and provide funding to enhance the experience of UIW students and shape the university’s future.

I am asking you to help make a difference to The University of the Incarnate Word by marking your calendar and making a gift at oneword.uiw.edu on March 27 or March 28.

Together we can make the best possible experience for our students. Visit: oneword.uiw.edu to give back and see first-hand how to support One Word. One Goal. will make an impact.

Sincerely,

[Insert Your Name Here]

Copy, paste, and send the email message below to your UIW friends and networks!

Day 1: March 27

Subject Line: It’s Time to give: One Word. One Goal.

Dear _______,

It’s official. One Word. One Goal. UIW’s annual online giving campaign starts today! Please join me and the rest of the UIW community in supporting students, projects, scholarships and more. Every gift to the university goes to enhancing educational experiences for current Cardinals.

Visit oneword.uiw.edu and make a gift that's meaningful to you, be a part of the social media conversation, and watch as gifts occur in real time.

The University of the Incarnate Word played an important role in my life and continues to do so for thousands of students every year. Together, we can step up and make being a Cardinal the best possible experience for our students.

Thank you in advance for joining me in this important effort! There are only 1881 minutes to give in honor of our founding year, so don’t delay!

Sincerely,

[Insert Your Name Here]

Copy, paste, and send the email message below to your UIW friends and networks!

Day 2: March 28

Subject Line: It’s the final countdown

Dear_______,

There are only a few more hours of giving left for One Word. One Goal. Giving ends today at 4:00 pm! Visit oneword.uiw.edu now to give back and make a difference for students, scholarships and projects that need your support. Gifts of all sizes add up and make a big difference.

Thank you for supporting the One Word. One Goal. campaign!

Sincerely,

[Insert Your Name Here]

Copy, paste, and send the email message below to your UIW friends and networks!

One Week After the Campaign Concludes: April 1-5

Subject Line: One Word: Thankful!

Dear_______,

Thank you for supporting One. Word One Goal! Gifts of all sizes came together to provide valuable dollars for scholarships, academic and athletic excellence, and programs that strength the university’s mission. This was made possible through the support of alumni, friends, faculty, staff, and students.

The success of this annual event would not have been possible without your support, thank you!

Sincerely,

[Insert Your Name Here]

General Notes:

  • We recommend sending three text messages over three days (one per day) to at least 10 people.
  • Do not include the link in your first text message. Try to spark a conversation and be ready to send your personalized link when someone expresses an interest.
  • Feel free to customize these templates as much as you like. Texting is a highly personal form of communication and the more it sounds like YOU, the better!
  • Include the first name of the person you are texting to make it even more effective.
  • When multiple options are suggested for each day, pick your favorite.

March 25

Hello NAME! UIW’s campaign One Word. One Goal. is tomorrow. I’m supporting ::specific project:: because _______________. Would you be interested in learning more about this?

Objective:

Try to spark a conversation with your friend about One Word. One Goal. and the cause you are supporting. Tell them why it is important to you and why you’ve decided to be a champion to help raise funds.

March 27

Hi NAME! I’m reaching out to a few friends because UIW’s campaign One Word. One Goal. is today! I’m supporting [specific project] because _________. Will you join me and make a gift tomorrow?

Objective:

An alternative option for sparking a conversation. This message is likely to lead to a yes or a no response, so be ready to change their mind if they say no! Tell them why it is important to you and why you’ve decided to be a champion. If they respond yes, tell them you’ll send them your link tomorrow.

March 27

Hi again! UIW’s One Word. One Goal. Campaign is underway and I’ve set myself a goal of securing 5 donations. I’ve made the first gift – will you join me?

Objective:

Challenge them to join you in giving to your chosen cause. Feel free to include how much you gave and suggest an amount for them to give.

March 27

We just kicked off 1881 minutes of fundraising for UIW. I’m proud to be supporting [specific project] because_____________. What is your favorite thing about UIW?

Objective:

An alternative option for launch day message. In this version you’re still sparking a conversation about what they care about, versus making the direct ask. Be ready to make your ask in a follow up message.

March 28

So far ____ has received __ donations totaling $____. We are excited to see how much UIW means to our community. Would you be able to join me in making a gift of any size to help us reach our 500 person donor goal?

Objective:

Provide an update on One Word. One Goal. and specifically for the cause you are championing.

March 28

NAME, I’m so proud of our UIW Family! One Word. One Goal. is almost over but hundreds of donors have made an enormous impact already. Isn’t that amazing? Did you make your gift yet? There’s still time – can I send you a link to donate?

Objective:

This is a more general message to get late donations towards closing time. Focus on the overall results and ask if they are one of the many donors.

March 29 - April 5

That’s a wrap on the One Word. One Goal. campaign! I’m so proud of all my friends who made a difference. They’re still counting the donations but it looks like we raised over $____ – incredible! Thanks again, NAME.

Objective:

Say thank you to people who told you they would donate. This is an important stewardship step!

Questions? Contact Brittany Sharnsky at sharnsky@uiwtx.edu or (210) 805-5832.