Promote One Word

Champion: Margaret Garcia, director of the Office of Communications & Brand Marketing

Team Members

  • Marcos Fragoso, vice president of International Affairs 
  • Mark Stringham, assistant professor of Theatre Arts 
  • Dr. Trey Guinn, program director, Communication Arts, coordinator, Communication Arts Graduate Program 
  • Marissa Rodriguez, assistant director, Office of Communications & Brand Marketing 
  • Ashley Davis, advertising and marketing manager, Office of Communications & Brand Marketing 
  • Julie Weber, director, Digital Strategy & Marketing 
  • Suzanne Daube, associate director, Digital Marketing & Strategy 
  • Jose Martinez, director, International Student & Scholar Services 
  • Amy DeStefano, associate director, International Admissions and Recruiting 
  • Dr. Forrest Aven, dean, H-E-B School of Business & Administration 

Vision Statement

We will work to foster a culture of unity across the University of the Incarnate Word system from the inside out. We will honor the critical role each faculty, staff and administrator plays in this dynamic organization, and stress through communications and actions that we are a community united in purpose, in Mission and in service to our students. We will inspire the UIW community to act collaboratively, listen actively and value the perspective of every member. In doing so, we will act as One Word, working together to present ourselves as a unified institution.

Strategic Goals

  • Identify the most common cultural barriers to institutional unity, shared purpose and cultural unifiers via a survey campaign conducted in Fall 2019.
  • Create and facilitate a series of events, listening sessions and forums to "see and hear" those barriers and points of unity, sharing key findings with senior leadership. Events to launch in late Fall 2019.
  • Create a layered communications campaign in Spring 2020 initially focusing on internal employee community across all programs, schools and functions using insights from the discovery phase.
  • Review the findings of the surveys, forums and campaign in late Spring/Summer 2020, to assess outcomes, successes and determine plans for continued promotion of One Word.