Armando Barrera

Armando Barrera

Armando Barrera

Armando Barrera is an author, professor and researcher at The Incarnate Word University, Mexico City Campus. He has collaborated with the institution since 2014. He holds degrees from Tecnológico de Monterrey, Universidad del Valle de México and Universidad de las Américas; having additional studies from Harvard University (Kennedy School of Government), CIDE and Colmex. He was a researcher at The Belisario Dominguez Institute (within the Mexican Senate). He has collaborated in the design and implementation of public policy at the Mexican Senate, the Federal Public Security Bureau of Mexico, Mexico’s Federal Attorney’s Office and Segalmex (a Mexican government initiative aimed at offering low priced food products at marginalized communities within Mexico). He has published several books regarding business and international trade such as La Integración Norteamericana: Un Nuevo Orden Mundial (The North American Integration: A new world order), Mercadotecnia 101 (Marketing 101) and Mexican Way of Life.