Brown Bag Research Series - February 5, 2020

The Digital Continuum: Digital Products and Services Are Different

Dr. Scott Roberts

Join the H-E-B School of Business and Administration for this installment of the Brown Bag Research Series as Dr. Scott Roberts shares his research. Bring a lunch and enjoy the laid back setting while joining in the conversation.

  • Wednesday, February 5, 2020 | Noon
  • Student Engagement Center, Room 2050

About the Topic

This paper proposes a new framework for categorizing digital offerings. Notions of ownership, access and control are explored. A large gap in textbooks regarding what digital products are and how they are presented was identified nearly a decade ago and this work is one of the results of an ongoing inquiry into that area of thinking. (Micken, Kathleen S., Roberts, Scott D. & Oliver, Jason D.)

Learn more about the Brown Bag Research Series.