Overview and Degree Plan

The Marketing concentration in the MBA program provides students with an understanding of the roles marketing plays in business and the effects marketing decisions have on business, individuals and society. The concentration’s coursework is designed to encourage students to think conceptually, critically, analytically, creatively, socially and globally, and to contribute to their becoming successful marketing decision-makers and executives. Students can focus their studies in such areas as brand management, digital media, international marketing and services marketing.

  • Degree Plan

    To fulfill the requirements for this MBA degree program and Marketing concentration, the student must complete the following 30 hours of graduate coursework:

    A. Core Courses (21 semester hours)

    • BMGT 6301 MBA Cornerstone
    • ACCT 6311 Managerial Accounting
    • BMGT 6311 Managing People and Orgs
    • BMKT 6311 Marketing Management
    • ECON 6311 Managerial Economics
    • BFIN 6320 Financial Management
    • BMKT 6375 Marketing Research

    B. Marketing Electives (6 semester hours, choose 2 courses)

    • BMKT 6334 Services Marketing
    • BMKT 6355 Digital Media for Marketing
    • BMKT 6361 International Marketing
    • BMKT 6365 Brand Management

    C. Capstone (3 semester hours

    • BMGT 63CS Capstone: Cases in Management Problems

    Read the Course Descriptions.