The Marketing concentration in the MBA program provides students with an understanding of the roles marketing plays in business and the effects marketing decisions have on business, individuals, and society. The concentration’s coursework is designed to encourage students to think conceptually, critically, analytically, creatively, socially, and globally, and to contribute to their becoming successful marketing decision-makers and executives. Students can focus their studies in such areas as brand management, digital media, international marketing, and services marketing.

To fulfill the requirements for this degree, you must complete:

A. 27 semester hours of core coursework that includes:

• Managerial Accounting
• Financial Management
• Information Systems
• International Business
• Marketing Research
• Quantitative Methods
• Marketing Management
• Managerial Economics
• Human Resources Management

B. 6 semester hours of elective coursework in Marketing (Choose two of the following courses):

• Services Marketing
• Digital Media for Marketing
• International Marketing
• Brand Management

C. 3 semester hour CAPSTONE which integrates and culminates the program of study