The Marketing concentration in the MBA program provides students with an understanding of the roles marketing plays in business and the effects marketing decisions have on business, individuals and society. The concentration’s coursework is designed to encourage students to think conceptually, critically, analytically, creatively, socially and globally, and to contribute to their becoming successful marketing decision-makers and executives. Students can focus their studies in such areas as brand management, digital media, international marketing and services marketing.
To fulfill the requirements for this MBA degree program and Marketing concentration, the student must complete the following 30 hours of graduate coursework: