H-E-B School of Business & Administration Dr. Scott Roberts

Scott Roberts, Ph.D.

MBA Director

Phone: 210-832-2141
Office: GB 203
CPO: 369

Research Foci: 
Consumers, Digital Media, Authenticity, Branding

Experiential Background: 
Consulting in light vehicle industry, Hispanic Media and Social Media


  • Academic Background 

    Ph.D., University of Utah, Marketing

  • Courses Taught 

    Advertising/ Integrated Marketing Communications

    Internet Marketing

    International Marketing

  • Recent Intellectual Contributions 
    Scott D. Roberts & Kathleen S. Micken (2015) Marketing Digital Offerings Is Different: Strategies for Teaching About Digital Offerings in the Marketing Classroom, Journal of Education for Business, 90:2, 96-102, DOI: 10.1080/08832323.2014.988200

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