Scott Roberts

Director, MBA Program

Contact

Research Foci

  • Consumers
  • Digital Media
  • Authenticity
  • Branding

Hobbies and Interests

  • Professional skateboarder as a teenager
  • Proud member of Red Sox Nation
  • Academic Background

    Ph.D. Marketing | University of Utah
  • Courses Taught

    • Advertising/ Integrated Marketing Communications
    • Internet Marketing
    • International Marketing
  • Recent Publications

    Scott D. Roberts & Kathleen S. Micken (2015) Marketing Digital Offerings Is Different: Strategies for Teaching About Digital Offerings in the Marketing Classroom, Journal of Education for Business, 90:2, 96-102, DOI: 10.1080/08832323.2014.988200