Roberto Saldivar, Ph.D.

Marketing Department

Roberto Saldivar

Contact

Research Foci

  • Investigating consumer responses to corporate social responsibility
  • Multicultural consumer issues in the marketplace

 

Ph.D. Marketing | University of Texas, Rio Grande Valley

  • Ramapo College of New Jersey (September 2014 - August 2016)
  • University of Texas at Brownsville (August 2013 - May 2014)
  • University of Texas-Pan American (Jan 2012 - July 2013)
  • Principles of Marketing
  • Marketing Research
  • Consumer Behavior
  • International Business
  • Sales Management
  • Marketing Strategy
  • Integrated Marketing Communications
  • Music Marketing
  • New Product Development
  • International Marketing
  • American Marketing Association
  • Academy of Marketing Science (2009 - Present)
  • Beta Gamma Sigma (2014 - Present)
  • Society for Marketing Advances (2009 - Present)
  • Ph.D. Project (2009 - Present)
  • Zolfagharian, M., Saldivar, R., & Williams, J. D. (2019). ‘Owned By’ and ‘Made In’: Cognitive and Affective Dimensions of Country of Origin Effect in Immigrant Markets, International Marketing Review,47(1), 29-55.
  • Oyedele, A., Saldivar, R., Hernandez, M. D., & Goenner, E. (2018). Modeling Satisfaction and Repurchase Intention of Mobile Smart Wristbands: The Role of Social Mindfulness and Perceived Value, Young Consumers, 19(3), 237-250.
  • Zolfagharian, M., Saldivar, R., and Braun, J. (2017). Country of Origin and Ethnocentrism in the Context of Lateral, Upward and Downward Migration, International Marketing Review, 34(2), 330-352.
  • Zolfagharian, M., Saldivar, R., and Sun, Q. (2014). Ethnocentrism and country of origin effects among immigrant consumers, Journal of Consumer Marketing, 31(1), 68-84.
  • Flores, J., Baruca, A., and Saldivar, R. (2014). Is neuromarketing ethical? Consumers say yes. Consumer say no. Journal of Legal, Ethical, and Regulatory Issues, 17(2), 79-93.