Roberto Saldivar

Marketing Department

Contact

Research Foci

  • Investigating consumer responses to corporate social responsibility
  • Multicultural consumer issues in the marketplace

 

  • Academic Background

    Ph.D. Marketing | University of Texas - Pan American
  • Work Experience

    • Ramapo College of New Jersey (September 2014 - August 2016)
    • University of Texas at Brownsville (August 2013-May 2014)
    • University of Texas-Pan American (Jan 2012-July 2013)
  • Courses Taught

    • Principles of Marketing
    • Marketing Research
    • Consumer Behavior
    • International Business
    • Sales Management
    • Marketing Strategy
    • Integrated Marketing Communications
    • Music Marketing
    • New Product Development
    • International Marketing
  • Professional Memberships

    • American Marketing Association
    • Academy of Marketing Science (2009-Present)
    • Beta Gamma Sigma (2014-Present)
    • Society for Marketing Advances (2009-Present)
    • Ph.D. Project (2009-Present)
  • Recent Publications

    • Zolfagharian, M., Saldivar, R., & Braun, J. (2017). Country of Origin and Ethnocentrism in the Context of Lateral, Upward and Downward Migration, International Marketing Review, 34(2), 330-352.
    • Zolfagharian, M., Saldivar, R., & Sun, Q. (2014). Ethnocentrism and country of origin effects among immigrant consumers, Journal of Consumer Marketing, 31(1), 68-84.
    • Flores, J., Baruca, A., & Saldivar, R. (2014). Is neuromarketing ethical? Consumers say yes. Consumer say no. Journal of Legal, Ethical, and Regulatory Issues, 17(2), 79-93.