Dr. Roberto Saldivar

Roberto Saldivar, Ph.D. 

Phone: 210-805-2537
Office: AGO 102
CPO: 351

Research Foci: 
Investigating consumer responses to corporate social responsibility and multicultural consumer issues in the marketplace

Nickname: Bobby


  • Academic Background 

    University of Texas-Pan American, PhD-Marketing 

  • Courses Taught 

    Principles of Marketing, Marketing Research, Consumer Behavior, International Business, Sales Management, Marketing Strategy, Integrated Marketing Communications, Music Marketing, New Product Development, International Marketing

  • Recent Intellectual Contributions 

    Zolfagharian, M., Saldivar, R., & Braun, J. (2017). Country of Origin and Ethnocentrism in the Context of Lateral, Upward and Downward Migration, International Marketing Review, 34(2), 330-352.

    Zolfagharian, M., Saldivar, R., & Sun, Q. (2014). Ethnocentrism and country of origin effects among immigrant consumers, Journal of Consumer Marketing, 31(1), 68-84.

    Flores, J., Baruca, A., & Saldivar, R. (2014). Is neuromarketing ethical? Consumers say yes. Consumer say no. Journal of Legal, Ethical, and Regulatory Issues, 17(2), 79-93.

  • Work Experience 

    Ramapo College of New Jersey (September 2014 - August 2016)

    University of Texas at Brownsville (August 2013-May 2014)

    University of Texas-Pan American (Jan 2012-July 2013)

  • Professional Memberships

    American Marketing Association

    Academy of Marketing Science (2009-Present)

    Beta Gamma Sigma (2014-Present)

    Society for Marketing Advances (2009-Present)

    Ph.D. Project (2009-Present) 

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