Esmeralda De Los Santos

Marketing Department


Research Foci

  • International Marketing
  • Latinas in the Workplace
  • Pedagogical Practices

Hobbies and Interests

  • Gardening
  • Pottery
  • Beekeeping
  • Academic Background

    Ph.D. Educational Human Resource Development | Texas A&M University, College Station
  • Courses Taught

    • Principles of Marketing
    • Retailing
    • Service Marketing
    • Qualitative Research (DBA Program)
  • Recent Publications

    Simulating context through film and essay in the DBA Qualitative Research Class, Marketing Management 2014 Fall Educators' Conference.

    Marketing controversy in the retailing classroom: Teaching critical thinking and writing to millennial business students, Marketing Management Association 2014 Fall Educators' Conference.

    Promoting developing society crafts: The case of contemporary pottery from Northern Mexico. Academic and Business Research Institute Conference, 2013.