H-E-B School of Business & Administration Dr. Esmeraldo de los Santos

Esmeralda de los Santos, Ph.D. 

Phone: 210-829-3179
Office: GB 222
CPO: 86

Research Foci: 
International Marketing, Latinas in the Workplace, Pedagogical Practices

Hobbies & Interests: 
I like the challenge of gardening on our property in the Hill Country. I also like pottery and take summer classes. 


  • Academic Background 

    Ph.D., Texas A&M University, College Station, Educational Human Resource Development

  • Courses Taught 

    Principles of Marketing


    Service Marketing

    Qualitative Research (DBA Program)

  • Recent Intellectual Contributions 

    Simulating context through film and essay in the DBA Qualitative Research Class, Marketing Management 2014 Fall Educators' Conference.

    Marketing controversy in the retailing classroom: Teaching critical thinking and writing to millennial business students, Marketing Management Association 2014 Fall Educators' Conference.

    Promoting developing society crafts: The case of contemporary pottery from Northern Mexico. Academic and Business Research Institute Conference, 2013.

  • Work Experience 

    Buyer, Joske's of Texas, a unit of Allied Stores (1971-1980)

Learn more about HEBSBA faculty.