Alberto Rubio

Coordinator, Marketing

Contact

Research Foci

  • Product Adoption
  • Servant Leadership
  • Cross-cultural behavior

Hobbies and Interests

  • Plastic model building
  • Boating
  • Going to the movies
  • Academic Background

    Ph.D. Consumer Behavior | Purdue University
  • Courses Taught

    • Principles of Marketing
    • Marketing Research
    • Consumer Behavior
    • Advanced Marketing Strategy
  • Recent Publications

    Duarte, A. & Rubio-Sanchez, A. (2014). What can MLS do for you? Academy of Business Research Conference Proceedings. San Antonio, Texas. (Best Paper Award)

    Rubio-Sanchez, A. & De los Santos, E. (2014). Fair Trade Branding as a tool for the Marketing of Developing Society Crafts. Southwest Decision Sciences Institute Conference Proceedings. Dallas, Texas.

    Esteva-Armida, E. & Rubio-Sanchez, A. (in Print). The Influence of Trust in the UTAUT Model. In A. Allyson (Ed.), Analyzing Security, Trust, and Crime in the Digital World. Hershey, PA: IGI Global.

    Rubio-Sanchez, A., Bosco, S., & Melchar, D. (2012). Servant Leadership and World Values. Global Studies Journal, 5 (3), 19-33