H-E-B School of Business & Administration Dr. Alberto Rubio-Sanchez

Alberto Rubio-Sanchez, Ph.D.

Marketing Coordinator

Phone: 210-930-8766
Office: AGO 103
CPO: 473

Research Foci: 
Product adoption, Servant leadership, Cross-cultural behavior

Hobbies & Interests: 
Plastic model building, boating and visiting the cinema


  • Academic Background 

    Ph.D., Purdue University, Consumer Behavior, certificate in survey research

  • Courses Taught 

    Principles of Marketing

    Marketing Research

    Consumer Behavior 

    Advanced Marketing Strategy

  • Recent Intellectual Contributions 

    Duarte, A. & Rubio-Sanchez, A. (2014). What can MLS do for you? Academy of Business Research Conference Proceedings. San Antonio, Texas. (Best Paper Award)

    Rubio-Sanchez, A. & De los Santos, E. (2014). Fair Trade Branding as a tool for the Marketing of Developing Society Crafts. Southwest Decision Sciences Institute Conference Proceedings. Dallas, Texas.

    Esteva-Armida, E. & Rubio-Sanchez, A. (in Print). The Influence of Trust in the UTAUT Model. In A. Allyson (Ed.), Analyzing Security, Trust, and Crime in the Digital World. Hershey, PA: IGI Global.

    Rubio-Sanchez, A., Bosco, S., & Melchar, D. (2012). Servant Leadership and World Values. Global Studies Journal, 5 (3), 19-33


Learn more about HEBSBA faculty.