Adesegun Oyedele

Coordinator, International Business


Research Foci

  • International Marketing
  • Integration of Technology and Marketing

Hobbies and Interests

  • Soccer
  • Swimming
  • Enjoying fatherhood
  • Academic Background

    Ph.D. Marketing | University of Texas, Rio Grande Valley
  • Courses Taught

    • Global Marketing Strategy
    • Internet Marketing
    • Innovation Evaluation
  • Recent Publications

    Oyedele, A., & Simpson, P. M. (2017). Streaming apps: What consumers value. Journal of Retailing and Consumer Services.

    Oyedele, A., Oyedele, A., Hernandez, M. D., & Hernandez, M. D. (2017). Effect of intergroup-based emotions on attitude towards cross-ethnic products. Journal of Consumer Marketing, 34(1), 29-42.

    Oyedele, A. (2016). Emerging market global business model innovation. Journal of Research in Marketing and Entrepreneurship, 18(1), 53-62.

    Oyedele, A., & Minor, M. S. (2012). Consumer culture plots in television advertising from Nigeria and South Africa. Journal of advertising, 41(1), 91-108.

  • Work Experience

    Marsh Group & IBN Nigeria | Risk Management Analyst, 3 years

    WTN Nigeria | Management Trainee, 2 years