H-E-B School of Business & Administration Dr. Segun Oyedele

Adesegun Oyedele, Ph.D.

International Business Coordinator

Phone: 210-930-8010
Office: AGO 102

Research Foci: 
International Marketing | Integration of Technology & Marketing


Enjoying fatherhood, soccer and swimming.


  • Academic Background 

    Ph.D. Marketing – University of Texas, Rio Grande Valley

  • Courses Taught 

    Global Marketing Strategy, Internet Marketing, Innovation Evaluation

  • Recent Intellectual Contributions 

    Oyedele, A., & Simpson, P. M. (2017). Streaming apps: What consumers value. Journal of Retailing and Consumer Services.

    Oyedele, A., Oyedele, A., Hernandez, M. D., & Hernandez, M. D. (2017). Effect of intergroup-based emotions on attitude towards cross-ethnic products. Journal of Consumer Marketing, 34(1), 29-42.

    Oyedele, A. (2016). Emerging market global business model innovation. Journal of Research in Marketing and Entrepreneurship, 18(1), 53-62.

    Oyedele, A., & Minor, M. S. (2012). Consumer culture plots in television advertising from Nigeria and South Africa. Journal of advertising, 41(1), 91-108.

  • Work Experience 

    Marsh Group & IBN Nigeria | Risk Management Analyst, 3years
    WTN Nigeria | Management Trainee, 2 years


Learn more about HEBSBA faculty.