Roberto Saldivar, Ph.D.

Marketing Department

Roberto Saldivar


Research Foci

  • Investigating consumer responses to corporate social responsibility
  • Multicultural consumer issues in the marketplace


Ph.D. Marketing | University of Texas - Pan American

  • Ramapo College of New Jersey (September 2014 - August 2016)
  • University of Texas at Brownsville (August 2013-May 2014)
  • University of Texas-Pan American (Jan 2012-July 2013)
  • Principles of Marketing
  • Marketing Research
  • Consumer Behavior
  • International Business
  • Sales Management
  • Marketing Strategy
  • Integrated Marketing Communications
  • Music Marketing
  • New Product Development
  • International Marketing
  • American Marketing Association
  • Academy of Marketing Science (2009-Present)
  • Beta Gamma Sigma (2014-Present)
  • Society for Marketing Advances (2009-Present)
  • Ph.D. Project (2009-Present)
  • Zolfagharian, M., Saldivar, R., and Braun, J. (2017). Country of Origin and Ethnocentrism in the Context of Lateral, Upward and Downward Migration, International Marketing Review, 34(2), 330-352.
  • Zolfagharian, M., Saldivar, R., and Sun, Q. (2014). Ethnocentrism and country of origin effects among immigrant consumers, Journal of Consumer Marketing, 31(1), 68-84.
  • Flores, J., Baruca, A., and Saldivar, R. (2014). Is neuromarketing ethical? Consumers say yes. Consumer say no. Journal of Legal, Ethical, and Regulatory Issues, 17(2), 79-93.