Adesegun Oyedele, Ph.D.
Coordinator, International Business
Contact
- (210) 930-8010
- oyedele@uiwtx.edu
- Office: AGO 102 | Agnese Sosa Building
Research Foci
- International Marketing
- Integration of Technology and Marketing
Hobbies and Interests
- Soccer
- Swimming
- Enjoying fatherhood
Ph.D. Marketing | University of Texas, Rio Grande Valley
- Global Marketing Strategy
- Internet Marketing
- Innovation Evaluation
Oyedele, A., & Simpson, P. M. (2017). Streaming apps: What consumers value. Journal of Retailing and Consumer Services.
Oyedele, A., Oyedele, A., Hernandez, M. D., & Hernandez, M. D. (2017). Effect of intergroup-based emotions on attitude towards cross-ethnic products. Journal of Consumer Marketing, 34(1), 29-42.
Oyedele, A. (2016). Emerging market global business model innovation. Journal of Research in Marketing and Entrepreneurship, 18(1), 53-62.
Oyedele, A., & Minor, M. S. (2012). Consumer culture plots in television advertising from Nigeria and South Africa. Journal of advertising, 41(1), 91-108.
Marsh Group & IBN Nigeria | Risk Management Analyst, 3 years
WTN Nigeria | Management Trainee, 2 years