Monday, October 22, 2018

Dr. OyedeleDr. Adesegun Oyedele will present as part of the Brown Bag Research Series on Oct. 22, 2018 in the Gorman Building, room 120. The 60-minute presentation will begin at noon.

Dr. Oyedele will present on the topic of "Institutional complexities and local firms’ strategies in emerging markets in Sub-Saharan Africa (Oyedele, S. & Firat, F.)"

The study explores the experiences and complexities encountered by local firms and the strategies they employ under complex market conditions in emerging markets in Sub-Saharan Africa. Preliminary analysis of cases reveals three major elements of competitive success:

  1. Create multi-customer value propositions to target multiple customer segments
  2. Develop global competence and acquire technical know-how by forging alliances with global vendors
  3. Develop in-house capacity to implement payment plans adaptable to customer funding profile

The Brown Bag Research Presentation Series is designed to promote research and draw attention to the ongoing academic exploration occurring in the H-E-B School of Business. The discussions offer faculty, undergraduate and graduate students, and members of the business community an opportunity to present their work and engage in scholarly dialogue. Brown Bag Research Presentations are offered in the Fall and Spring semesters.