The Sport Management program prepares students for positions of leadership in professional sport franchises, collegiate athletics and nonprofit sport organizations. The program extends the business core concepts into the sport industry. Students learn the current practices of sport organizations used to build effective organizations, engage participants and compete in diverse sport contexts.

Why Sport Management?

This degree program provides students the opportunity to work in a management, executive or academic setting in the field of sport. The program adheres to the mission of the university by developing competencies related to working in nonprofit foundations as well as various community outreach programs and other nonprofit amateur sports organizations.

Students in this degree program become simultaneously acquainted with the more sophisticated aspects of the sport industry itself and are able to understand the business aspects of that industry rather than the perspective viewed by the experienced spectator, participant or sport aficionado.

  • Careers in Sport Management

    Professionals with an BBA in Sport Management have a variety of career paths from which to choose. Here are just a few:

    • Facilities Manager – Manage and lead employees in the areas of finance and revenue, customer service, building and equipment maintenance, event planning, operations and safety.
    • NCAA Institution Jobs – Academic, Compliance, Operations, Administration, Athletic, Training and a variety of services to a University Athletic Department that are not related to coaching.
    • Nonprofit Positions – Working in a non-profit sports organization requires a variety of skills and even Executive Directors are involved in day-to-day activities. The major positions include event management, event operations, community outreach programs, liaison with professional sports teams, hospitality and hotel industry, as well as a variety of public institutions.
    • Professional Sports Positions – These positions almost always begin with an internship in an area such as marketing and ticket sales. Career wise high performing interns have risen to Vice Presidents from being an intern for talent scouts.
    • Sport Entrepreneurs – Work in a variety of enterprises; One graduate organizes the travel and activities for Oscar de la Hoya Enterprises where a week is spent promoting a boxing match prior to the actual match.
    • International Sport Organizations – Includes national governing bodies of international sports such as Track and Field or Swimming. The international counterpart governs the sport internationally and promotes the international events. The US Olympic Committee is a subservient organization to the International Olympic Committee. These organizations hire a variety of managers, marketers, operations directors, high performance directors and other staff to oversee the team selection, travel to and from and competing in major national and international competitions and to oversee development activities.
  • Jobs Held By Recent Graduates

    Below are just a few of the positions our recent Sport Management graduates hold:

    • Executive Director of the San Antonio Final 4 Organizing Committee
    • General Manager, Laredo Bulldogs Professional Baseball Team
    • San Antonio City Council Member, Advocate for Public Facilities
    • San Antonio Spurs, Assistant Franchise Manager – Spurs, Rampage and Sliver Stars
    • Head Coach, University of the Incarnate Word – Compliance Coordinator
    • Director of Group Ticket Sales, San Antonio Spurs
    • Project Manager, San Antonio Organizing Committee
    • Volunteer Coordinator, San Antonio Sports Foundation
    • Co-curricular/ Extra Curricular Opportunities
  • Attributes of a Sport Management Professional

    • Mathematical Reasoning – The ability to choose the right mathematical methods or formulas to solve a problem.
    • Oral Comprehension – The ability to listen to and understand information and ideas presented through spoken words and sentences.
    • Written Comprehension – The ability to read and understand information and ideas presented in writing.
    • Number Facility – The ability to add, subtract, multiply, or divide quickly and correctly.
    • Problem Sensitivity – The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
    • Inductive Reasoning – The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
    • Deductive Reasoning – The ability to apply general rules to specific problems to produce answers that make sense.
  • Day-to-Day in Sport Management Careers

    Below are small descriptions of daily work activities included in some of the careers listed above:

    • Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement.
    • Develop fitness or wellness classes, such as yoga, aerobics, strength training, or aquatics, ensuring a diversity of class offerings.
    • Evaluate athletes' skills and review performance records to determine their fitness and potential in a particular area of athletics.
    • Collaborate with physicians to develop and implement comprehensive rehabilitation programs for athletic injuries.
    • Report violations of compliance or regulatory standards to duly authorized enforcement agencies as appropriate or required.
    • Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.

Sport Management Curriculum

The BBA in Sport Management is a 120-hour program focused on the business of the sport industry. It prepares professionals to be leaders and managers who work collaboratively within sport organizations.

  • Sport Management Courses

    Below is a sample of courses from the Sport Management curriculum.

    • Human Factors in Sport Management – Overview of individual and organizational dynamics that effect human behavior and performance. Includes value of the individual, self-awareness, motivation, interpersonal skills, teamwork, decisions, ethics and values, organizational communication and culture, and activities.
    • Seminar in Sports Organizations and Public Market – Organization and promotion of special events. Topics include communication and mass media, marketing and advertising, finance, economics of sports and community impact. Requires service learning component and on-site orientation and activities.
    • Internship in Sport Management – Requires 140 hours of work in a major sports organization and a project.
    • Market Research – A study of qualitative and quantitative research procedures and techniques utilized in marketing research projects. Practical application of procedures and techniques is emphasized through class research projects in problem definition, questionnaire design and sampling techniques.

Business programs in the H-E-B School of Business and Administration are accredited by The Accreditation Council for Business Schools and Programs. The University of the Incarnate Word is accredited by the Southern Association of Colleges and Schools Commission on Colleges. Read more about accreditation.