UIW Administration Building

The Brown Bag Research Series exists to promote research and draw attention to the ongoing academic exploration occurring within the H-E-B School of Business and Administration.

Each 60-minute presentation offers faculty, students and members of the business community an opportunity to present their work and engage in scholarly dialogue. The presentations cover a wide range of topics and are offered during the spring and fall semesters.

Attendees are encouraged to bring a "brown bag" lunch to enjoy during the presentation. The laid-back atmosphere is ideal for one-on-one dialogue between presenters and attendees.

Spring 2020 Schedule

  • February 5, 2020 | Dr. Scott Roberts

    Dr. Scott Roberts

    The Digital Continuum: Digital Products and Services Are Different

    Presented by Dr. Scott Roberts

    Wednesday, Feb. 5, 2020 | Noon
    Student Engagement Center, Room 2050

    More on the topic: This paper proposes a new framework for categorizing digital offerings. Notions of ownership, access and control are explored. A large gap in textbooks regarding what digital products are and how they present was identified nearly a decade ago and this work is one of the results of an ongoing inquiry into that area of thinking. (Micken, Kathleen S., Roberts, Scott D. and Oliver, Jason D.)

  • March 2, 2020 | Dr. Akbar Ghiasi

    Dr. Akbar Ghiasi

    The Association between Strategic Group Membership and Hospital Financial Performance

    Presented by Dr. Akbar Ghiasi

    Monday, March 2, 2020 | Noon
    Mabee Library, Special Collections Room

    More on the topic: The overall purpose of this paper was to identify the strategic group structure of the hospital industry and to examine the effect of strategic group membership on hospital financial performance. Our results suggested that hospitals with hybrid strategy outperform hospitals with cost-leadership strategy and stuck-in-the-middle. Absence of a coherent strategy (i.e., stuck-in-the-middle) is likely to lead to poor performance.

  • April 6, 2020 | Dr. Adesegun Oyedele

    Dr. Adesegun Oyedele

    Gen Z’s vs. Millennials’ Value Perceptions and Satisfaction with a Retail Store’s Omnichannel Customer Experience

    Presented by Dr. Adesegun Oyedele

    Monday, April 6, 2020 | Noon
    Mabee Library, Special Collections Room

    More on the topic: Gen Z’s vs. Millennials’ Value Perceptions and Satisfaction with a Retail Store’s Omnichannel Customer Experience
    Despite the benefits of omnichannel retailing and the growing popularity of omnichannel shopping (OS), a dearth of research exists in the literature about consumers’ instore usage of omnichannel commerce application (OCA). The theory of perceived value and innovativeness suggests consumer innovativeness is a strong predictor of usage of OCA in both grocery and non-grocery shopping situations; and consumers’ perception of utilitarian and social values of OS in offline and digital contexts is an important predictor of satisfaction with omnichannel customer experience. Our findings revealed the frequency of usage of OCA for grocery shopping is more prevalent in the millennials than in the Gen Z consumer group.
    (Oyedele, Segun O., Saldivar, Roberto, & Hernandez, Monica)


  • Previous Presentations

    • Dr. Roberto Saldivar | September 20, 2017 | "Developing a Typology of Native Advertising"
    • Dr. Alicia Rubio | October 16, 2017 | "Pension Systems and Saving for Old Age in African Countries"
    • Dr. Esmeralda de los Santos | November 9, 2017 | "A SWOT Analysis for Online vs. Face-to-Face Teaching at UIW"
    • Dr. Adesegun Oyedele | February 7, 2018 | "Modeling satisfaction and repurchase intentions of mobile smart wristbands: The role of social mindfulness and perceived value"
    • Dr. Al Rubio | March 6, 2018 | "Teaching professional writing skills to marketing students"
    • Dr. Michael McGuire | April 12, 2018 | "Teaching Catholic social values in business schools . . . effectively"
    • Dr. Forest Kim | September 17, 2018 | "Tackling student competency assessment: A tale of two programs"
    • Dr. Adesegun Oyedele | October 22, 2018 | "Institutional complexities and local firms' strategies in emerging markets in Sub-Saharan Africa"
    • Dr. David Vequist and Earl Harmsen | November 5, 2018 | "A logical model for reducing health care costs through mathematical selection by distance and quality"
    • Dr. Theresa Tiggeman | February 6, 2019 | "Accountants’ Perspective on the Environment"
    • Dr. Alejandro Velez | March 5, 2019 | "Conflict, peace, and political risk: Colombia’s surprising resilience"
    • Dr. Teresa Harrison | September 19, 2019 | "Strangers in Strained Lands: Learning from Workplace Experiences of Immigrant Employees"
    • Dr. Chris Nesser and Dr. Lynn Downs | October 10, 2019 | "Health Insurance Coverage Rates Impact on Access to Care"
    • Dr. Tim Griesdorn | November 6, 2019 | "Does the Behavioral Life Cycle Hypothesis Predict Homeownership?"