Graphic and Web Style Guide

Images

Photos on the web site should be optimized to 72 dpi resolution and re-sized to no larger than 600 pixels wide using an image editing program such as PhotoShop, ImageReady or Fireworks.

Graphics, such as departmental logos, or clip art, should be saved in the “.gif” format and sized appropriately for the content they accompany.

All images should include “ALT” tags, as specified by Section 508 of the Americans With Disabilities Act. The “ALT” tag feature identifies images to those accessing the site using text to speech readers, adding a level of detail otherwise unavailable to users with diminished sight capabilities.

File Naming Conventions

File names for web pages should be brief, in all lower case and not include punctuation.

All text based web files end with the suffix “.html” or “.htm”; graphic files (images or pictures) end with the suffix “.jpg” or “.gif” (the former most commonly employed for pictures, the latter for clip art and graphics).

Good examples:

businessfaq.htm
scholarships.html
tuition.html
admin.jpg

Bad examples:

my_offices_first_web_page.html
scholarships_available_in_2002_to_students.html
MyOfficeStaff.JPG

The main web page of any departmental site should be named “index.htm.”


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