Student Organization Logo Usage
- Student organizations may create a separate logo that reflects the club/organization’s
- They must follow normal Campus Life approval procedures.
- The University logo must be used in a prominent location on the item (example: University
logo on sleeve of T-shirt.)
- All logo guidelines remain intact. Logo usage must still be approved in the normal
Student Organization Business Cards
Approved or otherwise authorized University student organizations may utilize business
cards for officers in their organization under the following guidelines:
- Student organizations may use their organization logo on business cards, but the logo
must be approved in advance by the director of University events and student programs
in the office of Campus Life and be consistent with the University Style Guide and
- All unused business cards must be returned by the end of the academic year to the
director of University events and student programs in the office of Campus Life.
- A student representing an organization can order no more than 250 business cards.
- Student organizations may not use any UIW trademark or logo on their business card,
absent an exception.
Departmental Logos / Names
Departmental logos can be used by any official division, school, department or program
of the University of the Incarnate Word. They may not be used for student organizations
- They may be used in any of the approved color formats on the branding site (uiw.edu/branding)
- The font used in the departmental logo is Times New Roman in all caps. The only exception
is lower case italics for “of” and related text.
- The UIW logos must be given a spacing of no less than .25” from other unrelated text
or graphics so as not to dilute the image of the logo. There is to be no overlapping
of the logo with another object nor any tangential connection to such either.
- The logos are not to be placed over any backgrounds (colors, patterns or textures)
that may make it difficult to discern the logo from said background.
- Departments cannot add special characters before or after their official department
- Departments are only permitted to shorten their name in instances where size/character
restrictions require shortening the name (i.e. shirts, promotional items, etc.)
- Departments are only permitted to abbreviate their department name with recognized
abbreviations found in the dictionary (i.e. VP for Vice President, Pres. for President,
Unacceptable Examples of Departmental Logos
Reason for violation: Logo choice is incorrect due to difficulty to differentiate between text color and
color of background. Logo must be clearly legible.
Reason for violation: Logo use is incorrect due to difficulty to read text over extremely busy background.
Logo must be clearly legible.
Reason for violation: Logo use is incorrect due to shapes intersecting with UIW mark. Shapes and text must
adhere to clear zone policy around UIW logo.