Graphic and Web Style Guide

Graphic Standards

steeple

Logo Usage and Word Marks
Logo Colors
Logo Clear Zones
Student Organization Logo Usage
Departmental Logos
Visual Identity/Licensing
Incorrect Logo Usage
University Stationery, Business Cards and Email Signatures
Typefaces

Logo Guidelines and Usage

Guidelines for the usage of all university logos have been established to help achieve the consistent visual identity of the university. It is only through consistent and correct ussage of our logos that we can strengthen and protect our trademarks. Please note: the current logo usage guidelines supersede any previously approved logos. When in doubt, please contact the Office of Printing Services for clarification at (210) 829-3957.

Guidelines

  • If a document featuring an official logo is printed in only one color, that color must be black or red.
  • UIW logos must not be redrawn, reproportioned, distorted or modified in any way.
  • No other graphic or text is to cover or block (even partially) any UIW logo from view within a publication design.
  • No other logos should be used to represent the University of the Incarnate Word.

Usage

The University of the Incarnate Word uses three designs in its representation.

Circular logo (UIW seal)

circle logo
                        • The UIW circular logo is registered and must include the

                          ® mark in the right bottom corner.

                        • Single seal and no others

                        • No design variations

                        • Shape and proportions may not be altered

                        • No add-ons

                        • No changes in the circular shape

Horizontal logo

horizontal logo

                        • The UIW horizontal logo is registered and must include the

                          ® mark in the right bottom corner.

                        • No design variations

                        • Shape and proportions may not be altered

                        • No vertical use of the steeple and word mark

Cardinal Head logo

Cardinal logo
                        • UIW is establishing trademark by usage of the Cardinal Head logo. Any use must include the trademark by usage ™ symbol on the bottom right.

                        • No design variations or add-ons (such as legs and arms).

                        • Shape and proportion may not be altered

                        • The Cardinal should always face right.


Word Marks

The following are trademarked word marks for the University of the Incarnate Word. The appropriate registered or trademark by usage symbol must accompany the word mark when standing alone. A particular font is not required unless an actual logo is used in which case the appropriate guidelines must be followed. When used in the body of a correspondence or paragraph of a brochure or like material, the symbol is not required.

Indicated by the registered ® symbol:

  • UIW®
  • University of the Incarnate Word®
  • Brainpower®
  • Brainpower Connection®
  • The Universe is Yours.®
  • The Word Online®

Indicated by the trademark by usage™symbol:

  • Incarnate Word™
  • Incarnate Word Cardinals™
  • Cardinals™

 


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