Graphic Standards

Logo Colors
Visual Identity/Licensing
Incorrect Logo Usage
University Stationary, Business Cards
Typefaces

Logo Guidelines and Usage

Guidelines for the usage of all university logos have been established to help achieve the consistent visual identity of the university. It is only through consistent and correct ussage of our logos that we can strengthen and protect our trademarks. Please note: the current logo usage guidelines supersede any previously approved logos. When in doubt, please contact the Office of Printing Services for clarification at (210) 829-3957.

Guidelines

• If a document featuring an official logo is printed in only one color, that color must be black or red.
• UIW logos must not be redrawn, reproportioned, distorted or modified in any way.
• No other graphic or text is to cover or block (even partially) any UIW logo from view within a publication design.
• No other logos should be used to represent the University of the Incarnate Word.

Usage

The University of the Incarnate Word uses three designs in its representation.

• Circular logo (UIW seal)

  • Single seal and no others
  • No variations
  • Shape and proportions may not be altered
  • No add-ons
  • No changes in the circular shape

• Horizontal logo

  • No design variations
  • Shape and proportions may not be altered
  • No vertical use of the steeple and word mark

• Cardinal Head logo

  • The University of the Incarnate Word Cardinal Head logo is trademarked.
  • No variations or add-ons (such as legs and arms)
  • Shape and proportion may not be altered
  • Trademark by Usage ™ must be included on bottom right
  • Right eye side facing

Circular Logo	Horizontal Logo

Cardinal Head Logo