University vs. university
A new degree program was introduced at the university.
A new degree program was introduced at the University of the Incarnate Word.
The official permanent tagline for the university is: "The Universe is Yours.®" The tagline should always include a period and the registered trademark symbol. The permanent tagline is a key marketing element in the overall branding of the university. It represents UIW’s curriculum, which offers students an integrated program of liberal arts and professional studies that includes a global perspective and an emphasis on social justice and community service. The tagline helps to punctuate the university’s Mission to educate men and women who will become concerned and enlightened citizens.
The tagline for the current branding advertising campaign is "You Will Know". The university updates its advertising campaign every two years. University departments may choose to use the current advertising tagline in their materials to further enhance the consistent branding image of the university. The current advertising campaign can be viewed at: http://www.uiw.edu/pr/ads.html.
The following are trademarked word marks for the University of the Incarnate Word. The appropriate registered or trademark by usage symbol must accompany the word mark when standing alone. A particular font is not required unless an actual logo is used in which case the appropriate guidelines must be followed. When used in the body of a correspondence or paragraph of a brochure or like material, the symbol is not required.
Indicated by the registered ® symbol:
Indicated by the trademark by usage™symbol: