Graphic and Web Style Guide

Colleges and Schools

The formal names of the colleges and schools of the University of the Incarnate Word are presented as the full name capitalized with no ampersand in place of and:

    • College of Humanities, Arts and Social Sciences
    • Dreeben School of Education
    • Feik School of Pharmacy
    • H-E-B School of Business and Administration
    • Ila Faye Miller School of Nursing and Health Professions
    • Rosenberg School of Optometry
    • School of Extended Studies - Adult Degree Completion Program (ADCaP)
    • School of Graduate Studies and Research
    • School of Mathematics, Science and Engineering
    • School of Media and Design
    • School of Physical Therapy
    • University Preparatory Programs
    • UIW Online

After initial formal reference, acronyms may be used for the remainder of the text.

Examples:

    • College of Humanities, Arts and Social Sciences = CHASS
    • Dreeben School of Education = DSE
    • Feik School of Pharmacy = FSOP
    • H-E-B School of Business and Administration = HEBSBA
    • Rosenberg School of Optometry = RSO
    • School of Extended Studies = ADCaP
    • School of Mathematics, Science and Engineering = MSE
    • School of Media and Design = SMD
    • School of Extended Studies = ADCaP

Acronyms may be used on first reference for internally distributed materials only.

Additional Acceptable Acronyms

Other acceptable acronyms include: (use with no periods; define at first use)

  • CIW – Mexico - Centro Universitario Incarnate Word
  • IWHS – Incarnate Word High School
  • SACHS – St. Anthony Catholic High School
  • ELS - English Language Services
  • ROTC - Reserve Officer Training Corps
  • SMARRT - Science & Mathematics Alliance for Recruiting & Retaining Teachers
  • LAC - Learning Assistance Center

Department Names

When referring to departments and offices within the university, either the full name or shortened version are acceptable. When using the full name, use initial caps; with shortened name, use lower case; e.g.:

Mr. McFee of the Art Department will assist with the event.
Ms. Martin of the Office of Public Relations will attend the meeting.
Ms. Martin of public relations will attend the meeting.


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