Effective date: February 1, 2011; Updated: May 9, 2012
What is the purpose of this policy?
UIW encourages the use of social media by university administrators, faculty, and students to enhance our local, national and global reputation and our connection with current and future students, parents, alumni, donors, and other key constituencies. When used responsibly, social media sites provide an effective way to promote the university and to share information and perspective across a broad range of topics. The purpose of this policy is to provide standards for the responsible use of social media resources. These resources include, but are not limited to Facebook, YouTube, Twitter, Flikr, Blogs, Wikis, MySpace and LinkedIn.
To whom does this policy apply?
This policy applies to all University of the Incarnate Word (UIW) students and employees who use social media in either a professional or a personal capacity. Employees include faculty, staff and administrators, including those employed in an adjunct, part-time or temporary capacity. Professional use includes creating and/or contributing to UIW-sponsored or other social media sites while representing UIW in an official capacity. Personal use refers to employees or students who use social media as part of their personal life. Any social media site maintained or administered in a professional capacity for UIW must adhere to this policy and be recognized.
UIW-Recognized Social Media
To become a UIW-recognized social media site, please complete the Social Media Request Form. All UIW-recognized social media sites will be identified on the UIW Social Media Directory.
Standards for the Responsible Use of Social Media in a Professional Capacity
UIW students or employees who manage or post to UIW-sponsored social media sites should:
Standards for the Responsible Use of Social Media in a Personal Capacity
When using social media sites in a personal capacity, employees and students should:
While UIW encourages open dialogue on university-recognized social media sites, occasionally, concerns may arise regarding posted content. Anyone wishing to report a concern regarding content may use the “report a concern” form found on the UIW Social Media Directory (and may choose to remain anonymous in doing so). Concerns may also be addressed via phone or e-mail to the director of web development at (210) 805-5818, or firstname.lastname@example.org.
Discipline for Violations
Any use of social media threatening the safety of members of the UIW, Incarnate Word High School, or St. Anthony Catholic High School communities, exhibiting a lack of moral character, or in violation of the law or UIW policy may result in disciplinary action, including termination (in the case of employees) or dismissal from the university or high schools (in the case of students).
UIW will investigate all reported concerns regarding inappropriate use or content, and users in violation of this policy or the law may also face personal legal liability, in addition to any university-imposed sanctions.