The BBA with a concentration in Sport Management is directed towards developing an advanced knowledge base in the business aspects of the social institution of sport. The program develops the individual’s intellect, knowledge and analytical skills in this area through learning and application of business principles in the context of the sport industry. Students in this degree program become simultaneously acquainted with the more sophisticated aspects of the sport industry itself and are able to understand the business aspects of that industry rather than the aspects viewed by the experienced spectator, participant or sport aficionado. The degree program provides students the opportunity to work in a management, executive or academic setting in the field of sport. The program adheres to the mission of the university by developing competencies related to working in non-profit foundations, community outreach programs, and other non-profit amateur sports organizations.
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