Fashion Management with a concentration in Merchandising was developed for students
desiring careers in fashion retailing. This program provides the students a background
in management skills such as brand management, sales force management, and product sales
management for both manufacturing and the retail sectors of the fashion industry.
Sales management careers are directly involved in the sale of product are: sales floor
management in retail, showroom management in wholesale, product distribution, buying,
or account management. Many retailers prefer buyers to work as store managers before
acceptance into the buying offices. Distribution analysts determine sales trends and
also determine how many units a store would need to have in order to achieve sales
goals. Distribution analysts’ positions are often laterally promoted into the buying
offices. Students frequently choose to develop their career either through major retail
corporations before becoming independent store owners. From the buying offices, many
advance their career working for major apparel corporations as account executives
who work with retail buyers. It is also common for merchandising offices to co-work
with product development offices in line development. Promotional work is engaged
in brand management and visual merchandising..
Bachelors Degree Institutional Requirements
A minimum of 120 hours required for graduation to include: 45 hours of residency,
42 advanced hours (junior/community college courses will not satisfy), 36 of the
last 45 hours from UIW, 45 clock hours community service, computer literacy (test
or course credit).