Effective date: February 1, 2011
What is the purpose of this policy?
The purpose of this policy is to provide guidelines for the responsible use of social media resources. These resources include, but are not limited to Facebook, YouTube, Twitter, Flikr, Blogs, Wikis, MySpace and LinkedIn.
To whom does this policy apply?
This policy applies to all University of the Incarnate Word (UIW) students and employees who use social media in either a professional or a personal capacity. Employees include faculty, staff and administrators, including those employed in an adjunct, part-time or temporary capacity. Professional use includes contributing to UIW-sponsored or other social media sites while representing UIW in an official capacity. Personal use refers to employees or students who use social media as part of their personal life.
UIW encourages the use of social media by university offices, faculty, and students to enhance our local, national and global reputation and our connection with current and future students, parents, alumni, donors, and other key constituencies. When used responsibly, social media sites provide an effective way to promote the university and to share information and perspective across a broad range of topics.
UIW-Sponsored Social Media
All UIW-sponsored social media sites must be approved and registered with the university’s Chief Information Officer in the Office of Information Technology. All UIW-sponsored social media sites must include the names and contact information of at least two (2) site administrators. Social media sites affiliated with a student organization should register a site sponsor through the Dean of Campus Life. Sites representing UIW may be reviewed and amended for content.
Guidelines for the Responsible Use of Social Media in a Professional Capacity
UIW students or employees who manage or post to UIW-sponsored social media sites should:
Guidelines for the Responsible Use of Social Media in a Personal Capacity
When using social media sites in a personal capacity, employees and students should:
The University of the Incarnate Word encourages the use of social media. However, persons with concerns about content posted on UIW-sponsored social media sites may direct their comments to UIW’s Human Resources department.
Discipline for Violations
Any use of social media that threatens the safety of UIW constituencies, exhibits a lack of moral character, and/or is unlawful or a violation of University policy, may result in disciplinary action, up to and including termination or being asked to leave the institution. The University investigates and responds to all reported concerns about social media use or content. Please be aware that you may be held responsible for any personal legal liability imposed for any published content.