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Sport Management

Degree Overview
The BBA with a concentration in Sport Management is directed towards developing an advanced knowledge base in the business aspects of the social institution of sport. The program develops the individual’s intellect, knowledge and analytical skills in this area because the students learn a variety of business principles and applications of those principles in the context of the sport industry. Students in this degree program become simultaneously acquainted with the more sophisticated aspects of the sport industry itself and are able to understand the business aspects of that industry rather than the perspective viewed by the experienced spectator, participant or sport aficionado. The degree program provides students the opportunity to work in a management, executive or academic setting in the field of sport. The program adheres to the mission of the University by developing competencies related to working in non-profit foundations as well as various community outreach programs and other non-profit amateur sports organizations

Prepare leaders and managers for sport organizations.
Prepare graduates who are ready to pursue graduate and doctoral education.
Prepare graduates to work collaboratively within sport organizations.
Prepare graduates to identify and solve problems in the sport industry. 

Positions Held by Recent Graduates

  • Executive Director of the San Antonio Final 4 Organizing Committee
  • General Manager – Laredo Bulldogs Professional Baseball Team
  • San Antonio City Council Member – Advocate for public facilities
  • San Antonio Spurs – Assistant Franchise Manager – Spurs, Rampage and Sliver Stars
  • Head Coach – University of the Incarnate Word – Compliance Coordinator
  • 4 Law School students or graduates
  • Director of Group Ticket Sales San Antonio Spurs
  • Project Manager, San Antonio Organizing Committee
  • Volunteer Coordinator, San Antonio Sports Foundation

Co-curricular/ Extra Curricular Opportunities
Student employment in the intramural sports programs.
Student employment/internships UIW Department of Athletics.
Volunteer work in UIW Sponsored Para Olympic Sports.
Student employment in Special Events office.
Business Club, Delta Mu Delta Honor Society.
Internships and Overseas experiences.

Job Descriptions

Facilities Manager – Manage and lead employees in the areas of finance and revenue, customer service, building and equipment maintenance, event planning, operations and safety.
NCAA Institution Jobs – Academic, Compliance, Operations, Administration, Athletic, Training and a variety of services to a University Athletic Department that are not related to coaching.
Non-Profit Positions – Working in a non-profit sports organization requires a variety of skills and even Executive Directors are involved in day to day activities.  The major positions include event management, event operations, community outreach programs, liaison with professional sports teams, hospitality and hotel industry, as well as a variety of public institutions.
Professional Sports Positions – These positions almost always begin with an internship in an area such as marketing and ticket sales.  Career wise high performing interns have risen to Vice Presidents from being an intern for talent scouts.
Sport Entrepreneurs – Work in a variety of enterprises; One graduate organizes the travel and activities for Oscar de la Hoya Enterprises where a week is spent promoting a boxing match prior to the actual match.
International Sport Organizations – Includes national governing bodies of international sports such as Track and Field or Swimming.  The international counterpart governs the sport internationally and promotes the international events.  The US Olympic Committee is a subservient organization to the International Olympic Committee.  These organizations hire a variety of managers, marketers, operations directors, high performance directors and other staff to oversee the team selection, travel to and from and competing in major national and international competitions and to oversee development activities.


45 Hours BBA Core

ACCT 2311: Principles of Accounting I
ACCT 2312: Principles of Accounting II
MIS 2321: Intro to Information Systems
MIS 2325: Personal Productivity Applications
ECON 2301: Principles of Macroeconomics
ECON 2302: Principles of Microeconomics
BMGT 3370: Analytical Decision Making I
BMGT 3371: Analytical Decision Making II
BINT 3331: International Business Mgmt.
BLAW 3317: Business Law I
BMKT 3331: Principles of Marketing
BMGT 3340: Mgmt Theory & Practice
BFIN 3321: Principles of Financial Mgmt.
BMGT 4380: Integrative Business Analysis/Decision Making I
BMGT 4381: Integrative Business Analysis/Decision Making II

Sports Management Concentration

SMHP 3301: Intro to Sports Mgmt.
SMHP 3302: Human Factors in SMHP
SMHP 3303: Seminar in Sports Orgs. and the Public Market
SMHP 3319: Internship in SMHP
BMKT 3333: Fundamentals of Advertising
PEHP 4345: Psychomotor Dev.: Educational Implications

For more information, please contact:
Dr. Timothy Henrich
University of the Incarnate Word
4301 Broadway
San Antonio, Texas 78209
(210) 829-6036

Business programs in the H-E-B School of Business and Administration are accredited by The Accreditation Council for Business Schools and Programs.

The University of the Incarnate Word is accredited by the Southern Association of Colleges and Schools Commission on Colleges, 1866 Southern Lane, Decatur, Georgia 30033-4097, telephone 404-679-4500, Web site:

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