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Degree Overview

The Marketing Program is designed for students who plan to assume managerial responsibilities in the broad field of marketing disciplines, such as advertising, brand management, consumer behavior, marketing management, market research, not-for-profit marketing, retailing, sales, and services marketing. Today's dynamic global environment requires not only that Marketing graduates understand the impact of "how and why" consumers buy products and services, but also that they are aware of and appreciate domestic and global social issues and the role of business in solving them. Our graduates understand the importance of being able to apply marketing concepts and tools in a dynamic problem-solving context. Likewise, our Marketing students develop the analytical, critical thinking, communication, teamwork, and leadership skills that are needed in the 21st Century marketplace as well as the ability to think creatively and act ethically to address issues of concern in the ever-changing business world.

Career Opportunities

A career in marketing offers constant challenge, stimulating problems, the chance to be analytical and creative, the opportunity to work with people, and excellent advancement opportunities. Skills in marketing are highly valued as companies and industries face a highly competitive and changing macroenvironment. Hence, marketing managers are needed to understand in-depth and respond to diverse customer interests and buying habits to create customer value, maintain customer satisfaction, and foster customer loyalty. Successful graduates of the Marketing Program can find employment opportunities in small, mid-size, and large companies doing business in local, regional, national, and international markets, as well as advertising, Integrated Marketing Communications, and media planning/buying agencies, market research firms, e-businesses, retailers, government, and a host of not-for-profit organizations.

Recent Marketing graduates have found positions as:

  • Account Managers
  • Marketing Researchers
  • Event Planners
  • Retail Buyers
  • Marketing Coordinators
  • Sales Representatives

Extracurricular Activities

Outside the classroom, Marketing students have a range of activities to engage in that will supplement their in-class learning, provide them the chance to hone their marketing, communication, interpersonal, and leadership skills, and promote personal growth and development.

Participation in the UIW chapter of the American Marketing Association, Business Club, and Delta Mu Delta Business Honor Society is strongly encouraged. Through these organizations, students ply their marketing skills while working on organization sponsored projects and events that are designed for the purpose of helping those less fortunate in the local community.

Networking with the local business community is possible through these student organizations, an ongoing campus speaker series, and regular monthly meetings with the Mexican American Business Institute (MABI), a key supporter of the HEBSBA Business Plan Competition.

With over 90 sister schools, UIW provides students an eclectic array of options for doing study abroad. Most recently, Marketing students have had enriching study abroad experiences in a number of exciting countries including, China, Korea, France, Germany, Italy, the U.K. and Mexico.


Marketing Concentration
To fulfill the requirements for the Marketing Concentration, the student must complete 21 semester hours of marketing courses, in addition to finishing the business core requirements.

The following marketing courses are required (9 hours):

• BMKT 3377 Consumer Behavior
• BMKT 4375 Marketing Research
• BMKT 4390 Marketing Management

Plus, four of the following upper division (3000/4000) marketing courses (12 hours for the required 21 hours):

• BMKT 3319 Internship in Marketing
• BMKT 3333 Integrated Marketing Communications
• BMKT 3334 Service Marketing
• BMKT 3340 Retailing
• BMKT 3355 Internet Marketing
• BMKT 3357 Social Marketing
• BMKT 3361 International Marketing
• BMKT 3365 Product Design and Brand Management
• BMKT 4380 Importing & Exporting
• BMKT 4399 Special Topics in Marketing


Timothy Porter
Instructor of Management Information System, Management Information Systems and Marketing Program Coordinator
University of the Incarnate Word
4301 Broadway
San Antonio, Texas 78209
(210) 832-5626

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