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Communication Arts

The Program Mission

Within a liberal arts curriculum, the goals of the Communication Arts program are to cultivate the student's imagination and creativity through mastery of the technical skills needed to become effective professionals in the field of communications; to create an environment which fosters the exploration of diverse perspectives and encourages students to use their skills and resources to serve their community and society, so that they are prepared to participate confidently, ethically, and competently as concerned and enlightened citizens.

Career Opportunities

Communication professionals aim to educate, inform, entertain and persuade using mass media such as radio, TV, film, Internet, newspapers, magazines, Public Relations, Advertising and other forms of New Media. Communication graduates can seek career opportunities in a wide variety of industries to include business, education, nonprofit agencies, and the government. Graduates may also seek opportunities in different branches of communication - Journalism, Visual Arts and Design, and Performance Arts. Former students have become writers, producers, directors, editors, public relation specialists, videographers, filmmakers, broadcast journalists, advertising specialists, event planners, social media specialists, teachers, web specialists, bilingual journalists and convergent media specialists.

Major Requirements for a Bachelor of Arts

  • Introduction to Mass Communication
  • Orientation to Communication Arts
  • Computer Literacy for Communication Arts
  • Public Speaking
  • Theories of Communication
  • Writing for the Media
  • Media Ethics
  • Law and the Media
  • Internship
  • Senior Portfolio

Communication Arts Concentrations

Students may choose from: Production, Journalism, Media Studies or Speech.

Accelerated Bachelor's to Master's Degree

In addition, students who qualify may participate in an accelerated Bachelor's to Master's (ABM) program. This program enables students to complete an under graduate and graduate degree in less time (minimum 5 years). The ABM program in Media Studies, Bilingual Communications and Convergent Media allows UIW students to finish their two degrees in 151 hours rather than 164 required of a traditional under graduate and a graduate program combined. An accelerated program results in a lower cost as well as a time savings for our students because they are allowed to take up to 9 hours of graduate courses in their fourth year as part of the banded tuition. Students must apply for the ABM program in the beginning of their junior year and have the necessary GPA and GRE scores to enter the program.

On-Campus Practicums
Logos – Campus newspaper (
KUIW – Campus Radio station (
UIW-TV – Campus Television station (

Communication Arts Faculty
Hank McDonnell, Director
Dr. Enrique Esquivel-Lopez, Assistant Professor
Dora Fitzgerald, Instructor
Dr. Valerie Greenberg, Associate Professor
Dr. Trey Guinn, Assistant Professor
Dr. Hsin-I Liu, Assistant Professor
Michael Mercer, Senior Instructor

Jason Curnett Memorial Scholarship Fund - This is a Communications Arts Undergraduate Scholarship.
Communication Arts Broadcasting Scholarship

Hank McDonnell, Director
Office: AD 281
4301 Broadway #404
San Antonio, Texas 78209
Phone: 210-283-5042

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