
School of Interactive Media and Design
The Program Mission
Within a liberal arts curriculum, the goals of the Communication Arts program are to cultivate the student's imagination and creativity through mastery of the technical skills needed to become effective professionals in the field of communications; to create an environment which fosters the exploration of diverse perspectives and encourages students to use their skills and resources to serve their community and society, so that they are prepared to participate confidently, ethically, and competently as concerned and enlightened citizens.
Career Opportunities
Communication professionals aim to educate, inform, entertain and persuade using mass media such as radio, TV, film, newspapers, magazines and public relations. Communication graduates can seek career opportunities in a wide variety of industries to include business, education, nonprofit agencies, and the government. Graduates may also seek opportunities in different branches of communication - Journalism, Visual Arts and Design, and Performance Arts.
Graduate Placement
Major Requirements for a Bachelor of Arts
Communication Arts Tracks
In addition to the required courses students may choose from one of the following tracks: Production, Journalism, Media Studies or Speech
| Production | Journalism | Media Studies | Speech |
| Audio Production I | Journalism I | Comm., Tech and Society | Voice and Diction Persuasion |
| Video Production I | Journalism II | Communication Research | Business and Professional Communication |
| Photography | The Impact of Media on Society | Aesthetics of Vision and Sound | Nonverbal Communication |
| Aesthetics of Vision and Sound | Publications Practicum (Logos) | The Impact of Media on Society | Interpersonal Communication |
| Writing the Script | New and Feature Editing | Selected Film Topics | Practicum in Speech Communications |
| Video Production II | Digital Photography | Journalism History | Aesthetics of Vision and Sound |
| Announcing/Performance | Electronic Publishing and Web Design | Selected Topics | The impact of Media on Society |
| Comm., Tech and Society | Journalism History | Diversity in the Media | Oral Interpretation of the Literature |
| Seminar in Selected Film Topics | Photojournalism | Global Media Studies | |
| Producing and Directing Seminar | Broadcast Journalism | Computer Graphics | |
| Computer Graphics | Magazine Article Writing | Multimedia Design | |
| Radio Practicum (KUIW) | Design, Layout & Print Production | Multimedia Design | |
| Television Practicum (UIW-TV) | Public Relations | ||
| Advanced Production and Digital Editing | Organizational Comm. And Leadhership |
On-Campus Practicums
Logos – Campus newspaper
KUIW – Campus Radio station (kuiw.org)
UIW-TV Campus Television station (uiwtv.org)
Communication Arts Faculty
Dora Fitzgerald, Instructor
Dr. Valerie Greenberg, Director of Graduate Studies
Hank McDonnell, Department Coordinator
Michael Mercer, Instructor
Dr. Hsin-I Liu, Assistant Professor
Dr. Enrique Esquivel-Lopez, Assistant Professor
Scholarships
JASON CURNUTT MEMORIAL SCHOLARSHIP FUND
This is a Communications Arts Undergraduate Scholarship.
Contact
Hank McDonnell, Department Coordinator
Office: AD 281
4301 Broadway #404
San Antonio, Texas 78209
Phone: 210-283-5042
E-mail: mcdonnell@uiwtx.edu