2015 HEBSBA News

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Big Data: HEBSBA Now Offering Courses in Data Analytics

Posted: October 27, 2015  |  by Jeff Berry
Filed Under: H-E-B School of Business

(Oct. 24, 2015) – The H-E-B School of Business & Administration (HEBSBA) will be offering data analytics courses for the Spring 2016 semester. A new addition to the Management Information Systems concentration, ‘Data Mining & Data Analytics’ will introduce students to the concepts and tools of a growing segment of the global economy.

According to the 2014 SIM IT Trend Study, an annual questionnaire given to over 700 Senior IT leaders to gauge organizational investment in technology, data analytics was the largest sector of IT investment at over 30%. Capital spending in data analytics is more than the combined investment in cyber-security (11.5%) and application/software development (18.4%). The study has also ranked data analytics in the top 3 of most significant investment sectors every year since the genesis of the study in 2003.

As organizations invest highly in business intelligence, employment growth and the need for qualified candidates also rises. The U.S. Bureau of Labor Statistics postulates the employment of jobs that are traditionally filled by those with a deep understanding of data analytics to grow much faster than the national average occupational growth rate of 11%. Statisticians are expected to grow 27% and database administrators 15% between 2012 and 2022.

“There is a continued heightened awareness of the importance of business intelligence and it spans across multiple sectors,” said Assistant Professor of Management Information Systems Dr. Vess Johnson. “From marketing to finance and healthcare, the application of data analytics has no boundaries in the economy.”

Data Mining and Data Analytics will give students hands-on experience working with real-world datasets using leading technology such as SAS Enterprise Miner. Students will explore data visualization techniques, statistical analysis used to discover relationships and patterns in data, and methods for data transformation and imputation. The course will also cover in-depth data mining techniques such as decision trees, neural networks and web mining.

The introduction of data analytics to the management information systems curriculum will help prepare graduates to better meet the needs of business and IT leaders, but also provides students with the skills needed to take on the big data challenges of the future. “In order for organizations to gain insight and drive business forward, they must be able to deal with the growing amount of data that is available,” said Johnson. “Highly skilled professionals are the primary assets these organizations need to accomplish that goal.”

Undergraduate registration opens November 16. If you are interested in learning more about data analytics offered through the HEBSBA, contact Dr. Vess Johnson at

Offered: Spring 2016
Program: Management Information Systems (MIS)
CRN & Course Name: 81449 | 4330 Data Mining & Data Analytics
Instructor: Dr. Vess Johnson
Prerequisites: Must have junior or senior standing


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