Home > The H-E-B School of Business & Administration at UIW > HEBSBA Faculty, Staff & Administration > Roberto Saldivar, Ph.D.
Roberto Saldivar, Ph.D.
Office: AGO 102
University of Texas-Pan American, PhD-Marketing
Principles of Marketing, Marketing Research, Consumer Behavior, International Business, Sales Management, Marketing Strategy, Integrated Marketing Communications, Music Marketing, New Product Development, International Marketing
Zolfagharian, M., Saldivar, R., & Braun, J. (2017). Country of Origin and Ethnocentrism in the Context of Lateral, Upward and Downward Migration, International Marketing Review, 34(2), 330-352.
Zolfagharian, M., Saldivar, R., & Sun, Q. (2014). Ethnocentrism and country of origin effects among immigrant consumers, Journal of Consumer Marketing, 31(1), 68-84.
Flores, J., Baruca, A., & Saldivar, R. (2014). Is neuromarketing ethical? Consumers say yes. Consumer say no. Journal of Legal, Ethical, and Regulatory Issues, 17(2), 79-93.
Ramapo College of New Jersey (September 2014 - August 2016)
University of Texas at Brownsville (August 2013-May 2014)
University of Texas-Pan American (Jan 2012-July 2013)
American Marketing Association
Academy of Marketing Science (2009-Present)
Beta Gamma Sigma (2014-Present)
Society for Marketing Advances (2009-Present)
Ph.D. Project (2009-Present)