B.B.A./Merchandising Management
The merchandising management concentration is designed for students desiring careers in department and specialty store retailing. The program provides the student with an overview of the retail industry, merchandising functions and operations, and a foundation in marketing and other business disciplines. To fulfill the requirements for award of the merchandising management concentration, the student must complete:
Program Coordinator:
Dr. Esmeralda de los Santos
esmdls@uiwtx.edu
(210) 805-3564
To fulfill the requirements for award of the merchandising management concentration, the student must complete:
- 12 semester hours of required courses:
FMER 2381 Fashion Merchandising
FMER 3383 Mathematics for Retail Buying
BMKT 3334 Service Marketing
BMKT 3340 Retailing - 6 semester hours selected from:
BMKT 3333 Fundamentals of Advertising
BMKT 3377 Consumer Behavior
BMKT 4360 Marketing Management
BMGT 3354 Human Resource Management
