B.B.A./Marketing (BMKT)

H-E-B School of Business and Administration

Degree Overview
The Marketing Program is designed for students who plan to assume managerial responsibilities in the broad field of marketing disciplines, such as advertising, brand management, consumer behavior, marketing management, market research, not-for-profit marketing, retailing, sales, and services marketing.  Today’s dynamic global environment requires not only that Marketing graduates understand the impact of “how and why” consumers buy products and services, but also that they are aware of and appreciate domestic and global social issues and the role of business in solving them.  Our graduates understand the importance of being able to apply marketing concepts and tools in a dynamic problem-solving context.  Likewise, our Marketing students develop the analytical, critical thinking, communication, teamwork, and leadership skills that are needed in the 21st Century marketplace as well as the ability to think creatively and act ethically to address issues of concern in the ever-changing business world.

Career Opportunities
A career in marketing offers constant challenge, stimulating problems, the chance to be analytical and creative, the opportunity to work with people, and excellent advancement opportunities.  Skills in marketing are highly valued as companies and industries face a highly competitive and changing macro-environment.  Hence, marketing managers are needed to understand in-depth and respond to diverse customer interests and buying habits to create customer value, maintain customer satisfaction, and foster customer loyalty.  Successful graduates of the Marketing Program can find employment opportunities in small, mid-size, and large companies doing business in local, regional, national, and international markets, as well as advertising, Integrated Marketing Communications, and media planning/buying agencies, market research firms, e-businesses, retailers, government, and a host of not-for-profit organizations.
Recent Marketing graduates have found positions as:

• Account Managers
• Event Planners
• Marketing Coordinators
• Marketing Researchers
• Retail Buyers
• Sales Representatives

Extracurricular Activities
Outside the classroom, Marketing students have a range of activities to engage in that will supplement their in-class learning, provide them the chance to hone their marketing, communication, interpersonal, and leadership skills, and promote personal growth and development.

Participation in the UIW chapter of the American Marketing Association, Business Club, and Delta Mu Delta Business Honor Society is strongly encouraged.  Through these organizations, students ply their marketing skills while working on organization sponsored projects and events that are designed for the purpose of helping those less fortunate in the local community.

Networking with the local business community is possible through these student organizations, an ongoing campus speaker series, and regular monthly meetings with the Mexican American Business Institute (MABI), a key supporter of the HEBSBA Business Plan Competition.

With over 90 sister schools, UIW provides students an eclectic array of options for doing study abroad.  Most recently, Marketing students have had enriching study abroad experiences in a number of exciting countries including, China, Korea, France, Germany, Italy, the U.K. and Mexico.

Curriculum

45 Hours BBA Core

ACCT 2311:	Principles of Accounting I
ACCT 2312:	Principles of Accounting II
MIS 2321:	Intro to Information Systems
MIS 2325:	Personal Productivity Applications
ECON 2301:	Principles of Macroeconomics
ECON 2302:	Principles of Microeconomics
BMGT 3370:	Analytical Decision Making I
BMGT 3371:	Analytical Decision Making II
BINT 3331:	International Business Mgmt.
BLAW 3317:	Business Law I
BMKT 3331:	Principles of Marketing
BMGT 3340:	Mgmt Theory & Practice
BFIN 3321:	Principles of Financial Mgmt.
BMGT 4380:	Integrative Business Analysis/Decision Making I
BMGT 4381:	Integrative Business Analysis/Decision Making II

Marketing Concentration

12 hrs. of the following required courses:

BMKT 3334:	Service Marketing
BMKT 3377:	Consumer Behavior
BMKT 4375:	Marketing Research
BMKT 4390:	Marketing Management

6 hrs. selected from the following:

BMKT 3319:	Internship in Marketing
BMKT 3333:	Fundamentals of Advertising
BMKT 3335:	Sales Management
BMKT 3340:	Retailing
BMKT 3361:	International Marketing
BMKT 4380:	Importing
BMKT 4399:	Selected Topics

Suggested four year degree plan:

Marketing - 4 Year Degree Plan

For more information, please contact:

Dr. Michael Forrest
University of the Incarnate Word
4301 Broadway, CPO 17
San Antonio, Texas 78209
(210) 930-8016
mforrest@uiwtx.edu

University of the Incarnate Word is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate, baccalaureate, masters, doctorate, and professional degrees.  Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of University of the Incarnate Word.