B.B.A./Marketing (BMKT)

The marketing concentration is designed for students planning to assume managerial responsibilities in marketing, sales, distribution, advertising, and related fields.

Program Coordinator:

Dr. Esmeralda de los Santos
esmdls@uiwtx.edu
(210) 805-3564

To fulfill the requirements for award of the marketing concentration, the student must complete:

1. 12 semester hours of required courses:
   BMKT 3334 Service Marketing
   BMKT 3377 Consumer Behavior
   BMKT 4360 Marketing Management
   BMKT 4375 Market Research
2. 6 semester hours selected from upper division (3000/4000) marketing courses
   Requirement for a Minor in Marketing include completion of:
   1. BMKT 3331
   2. 3 semester hours from the following: ACCT 2301, BLAW 3317, BMDS 3370, ECON 2302, and BINF 2321
   3. 12 semester hours from the following: BMKT 3333, BMKT 3335, BMKT 3340,
      BMKT 3350, BMKT 3361, BMKT 3377, BMKT 4360, BMKT 4380