2010 - 2012 Graduate Bulletin

VI. Graduate Programs

School of Interactive Media and Design

The School of Interactive Media and Design integrates existing programs in a dynamic, thoughtful, and cohesive way in an effort to better serve the needs of the Incarnate Word student. The School of Interactive Media and Design programs emphasize the use of technology and provide students with a firm foundation in theory as well as application. Students participating in these programs develop the necessary knowledge and skills to enable them to become effective professionals in their selected careers.

The Communication Arts Department offers four graduate-level programs: a traditional Masters of Arts in Communication Arts and three Accelerated Bachelors to Masters programs for students who are completing an undergraduate degree in Communication Arts: Bilingual Communications, Media Studies, and Convergent Media. Students in the Master of Arts in Administration may also select Communication Arts as a concentration.

COMMUNICATION ARTS (COMM)

Communication Arts at the University of the Incarnate Word offers a unique blend of theory-driven and experienced-based classes. These classes focus on the critical knowledge and practical skills that prepare students to enter the media industry in a variety of capacities from media studies, multimedia production, print media, public relations and to prepare students for further graduate studies.

In keeping with both the liberal arts approach and the mission of Incarnate Word, the department seeks:

  • To cultivate the student’s imagination and creativity in the implementation of theory content and technical application of effective communications.
  • To foster exploration of diverse and alternative perspectives including critical interpretation of ideas, images, and symbols.
  • To encourage students to examine the role of media in our society so they are prepared to participate confidently, ethically, and competently as concerned, enlightened citizens.

The Communication Arts Graduate program addresses the Guiding Principles and Objectives for Graduate Studies in the following ways:

  • Mastery of both theoretical and empirical knowledge in the field of communications.
  • Intellectual imagination and professional creativity demonstrated in individual theses and projects on various issues of communications.
  • Critical analysis of mediated communication in both social and cultural scopes.
  • Articulated presentation of scholarly concepts and professional works.
  • Contribution to both academic and professional sectors in the field of communications through original research and alternative perspectives.

Communication Arts graduate students will be able to:

  1. Articulate the social scientific and cultural theories of communication and apply these theories to different communication situations and processes.
  2. Explain the history of ethical thought and philosophical theories of ethics and apply moral theories to situations involving mediated communications.
  3. Research, organize, and write scholarly papers in the field of communications.
  4. Explain and employ qualitative and quantitative research methods to the study of communications.
  5. Write, using the appropriate style and structure, products in a variety of communication forms including news, features, scripts, press releases, marketing, and advertising copy.
  6. Comprehend the development of new media technologies and their impact on culture, society, and daily-life.
  7. Critique and apply aesthetic principles to visual media and visual design.
  8. Comprehend narrative film theory, visual/aural cinematic structure, and cultural studies in the development of meaning in film.
  9. Produce, using a systematic planning process, a variety of multimedia software and equipment, media products, which include video, audio, and interactive media.
  10. Demonstrate their ability to communicate well through the spoken and written word and through the use of visual mediums and a variety of technology.
  11. Demonstrate their competency with information technologies for accessing and retrieving information for research and communications purposes.
  12. Demonstrate their ability to develop and create an original proposal and thesis or project based on scholarly practice.
  13. Articulate the social scientific and cultural theories of communication and apply these theories to different communication situations and processes.
  14. Explain the history of ethical thought and philosophical theories of ethics and apply moral theories to situations involving mediated communications.
  15. Research, organize, and write scholarly papers in the field of communications.
  16. Explain and employ qualitative and quantitative research methods to the study of communications.
  17. Write, using the appropriate style and structure, products in a variety of communication forms including news, features, scripts, press releases, marketing, and advertising copy.
  18. Comprehend the development of new media technologies and their impact on culture, society, and daily-life.
  19. Critique and apply aesthetic principles to visual media and visual design.
  20. Comprehend narrative film theory, visual/aural cinematic structure, and cultural studies in the development of meaning in film.
  21. Produce, using a systematic planning process, a variety of multimedia software and equipment, media products, which include video, audio, and interactive media.
  22. Demonstrate their ability to communicate well through the spoken and written word and through the use of visual mediums and a variety of technology.
  23. Demonstrate their competency with information technologies for accessing and retrieving information for research and communications purposes.
  24. Demonstrate their ability to develop and create an original proposal and thesis or project based on scholarly practice.

Communication Arts Program Admission requirements

Students wishing to enter the Communication Arts graduate program must meet all University graduate admissions requirements.

  • Students should have a bachelor's degree in Communication Arts or a related field with a cumulative GPA of 2.5 or higher.
  • GRE MINIMUM scores required: Verbal, 400 and Essay portion, at least a 3.5.

Students must interview with the Communication Arts Director of Graduate Studies and submit a writing sample prior to beginning classes.

Students who lack the appropriate undergraduate degree may be required to take undergraduate leveling classes at the recommendation of the graduate faculty. At the discretion of the graduate faculty, experience in the field may be substituted for undergraduate prerequisites.

Communication Arts Graduate Degree Programs

The University of the Incarnate Word Communication Arts program offers four graduate level programs of study: The Traditional Graduate Program and three Accelerated Bachelors to Masters Programs which can only be completed by students who have met the necessary prerequisites as undergraduate students in the traditional Communication Arts undergraduate Communication Arts program offered at the University of the Incarnate Word.

OPTION I

Communication Arts Traditional Graduate Program of Study (36-hour program)

Requirements for a Master of Arts in Communication Arts: The Master of Communication Arts degree requires a minimum of 36 hours of graduate study, which includes 18 hours of Communication Arts core courses, and 12-15 hours of elective coursework, and 3 to 6 hours of Mastery Level coursework.

CORE Requirements (18 semester hours)

  • COMM 6301 Communication Theory
  • COMM 6302 Media Ethics
  • COMM 6303 Principles of Writing for the Media
  • COMM 6304 Aesthetics of Visual Perception
  • COMM 6308 Writing and Research Techniques
  • COMM 6309 Communication Research Methods

Core requirements should be taken in sequential order. This sequence ensures students will master the theoretical skills necessary for a progression of knowledge in the field.

ELECTIVE Coursework (Choose 12-15 hours of electives from the following courses.)

  • COMM 6304 Aesthetics of Visual Perception
  • COMM 6311 Media Production
  • COMM 6312 Applied Media Writing
  • COMM 6315 Seminar in Film
  • COMM 6317 Communications, Technology and Culture
  • COMM 6318 Seminar in Mass Communications
  • COMM 6319 Seminar in International Communications
  • COMM 6320 Public Relations
  • COMM 6375 Advertising
  • COMM 63TP Thesis Proposal Writing (required for Thesis Option)

Students must take elective coursework necessary to complete the 36 hour requirement for the Masters of Communication Arts. Other Communication Arts offerings or classes selected from related programs may be taken as electives with the approval of the Graduate Director.

MASTERY Coursework Requirements

  • COMM 63TP Thesis Proposal (Optional elective for Capstone students)
  • COMM 63TR Thesis Research
    OR
  • COMM 63CS1 Communication Capstone

After completion of Core coursework and elective classes, students are required to complete either a capstone course or complete a written thesis to demonstrate a cumulative mastery of Communication Arts knowledge and skills. Students may choose to complete their studies with a master’s thesis comprised of COMM 63TP (thesis proposal) and COMM 63TR (Thesis Writing).

Or

Students may choose to complete their studies with a Capstone (Comm 63TP), usually project-driven work.

Accelerated Bachelors to Masters Program in Communication Arts

Accelerated Bachelors to Masters Programs (ABM) are offered to undergraduate students who have met the necessary prerequisites as students in the Communication Arts undergraduate program. The three ABM programs offered are Bilingual Communication, Media Studies, and Convergent Media. This program is restricted to students who have been admitted to, and who have matriculated through the required undergraduate degree plan for the ABM. Students must do the following in order to enter the program.

Accelerated Bachelor to Master’s Process for Acceptance to Graduate School

When a student seeking to enter the ABM program reaches 75 hours of undergraduate work they must:

  1. Apply to the UIW Communication Arts graduate program either through the traditional admissions process or by applying on-line.
  2. Meet with the graduate advisor.
  3. Take the GRE if their GPA is between 3.0 and 3.49. Students will automatically be considered eligible for admission to graduate school if they end their undergraduate work with a 3.5 GPA or above.
  4. Submit a writing sample to the graduate advisor.
  5. Attend an orientation session for ABM students once per semester.

OPTION II

Bilingual Concentration (30-hour program)

OPTION III

Media Studies Concentration (30-hour program)

OPTION IV

Convergent Media Concentration (30-hour program)

Core Requirements (18 Semester hours)

  • COMM 6301 Communication Theory
  • COMM 6302 Media Ethics
  • COMM 6308 Writing and Research Techniques
  • COMM 6309 Communication Research Methods
  • COMM 6345 Practicum (Internship)
  • COMM 63CSI Communication Capstone OR
  • COMM 63TR Thesis (pre-requisite COMM 63TP)

Choose 12 hours of electives from the following courses

  • COMM 6304 Aesthetics of Visual Perception
  • COMM 6311 Media Production
  • COMM 6312 Applied Media Writing
  • COMM 6315 Seminar in Film
  • COMM 6317 Communications, Technology and Culture
  • COMM 6318 Seminar in Mass Communications
  • COMM 6319 Seminar in International Communications
  • COMM 6320 Public Relations
  • COMM 6375 Advertising
  • COMM 63TP Thesis Proposal Writing (required for Thesis Option)

More Quick Links