Graduate Bulletin

VI. Graduate Programs

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School of Media and Design

The School of Media and Design integrates existing programs in a dynamic, thoughtful, and cohesive way in an effort to better serve the needs of the Incarnate Word student. The School of Media and Design programs emphasize the use of technology and provide students with a firm foundation in theory as well as application. Students participating in these programs develop the necessary knowledge and skills to enable them to become effective professionals in their selected careers.

The Communication Arts Department currently offers:

  • A traditional Master of Arts in Communication Arts and
  • Three Accelerated Bachelors to Masters Programs for students who are completing an undergraduate degree in Communication Arts at UIW: Media Studies, Bilingual Communications, and Convergent Media. ABM students will be awarded both the B.A. and M.A. in Communication Arts upon completion of all the coursework hours required in both programs and the Mastery Coursework Requirements.
  • Students in the Master of Arts in Administration may select Communication Arts as a concentration.

COMMUNICATION ARTS MASTER PROGRAMS (M.A.).

In keeping with both the liberal arts approach and the mission of Incarnate Word, the department seeks:

  • To cultivate the student’s imagination and creativity in the implementation of theory content and technical application of effective communications.
  • To foster exploration of diverse and alternative perspectives including critical interpretation of ideas, images, and symbols.
  • To encourage students to examine the role of media in our society so they are prepared to participate confidently, ethically, and competently as concerned, enlightened citizens.

The Communication Arts Graduate program addresses the Guiding Principles and Objectives for Graduate Studies in the following ways:

  • Mastery of both theoretical and empirical knowledge in the field of communications.
  • Intellectual imagination and professional creativity demonstrated in individual theses and projects on various issues of communications.
  • Critical analysis of mediated communication in both social and cultural scopes.
  • Articulated presentation of scholarly concepts and professional works.
  • Contribution to both academic and professional sectors in the field of communications through original research and alternative perspectives.

Communication Arts Traditional Graduate Program Admission Requirements

Students wishing to enter the Communication Arts graduate traditional program must meet all University graduate admissions requirements.

  • Submit a completed formal Graduate application, which can be obtained from the Admissions Office website. The application for international students is also available on this website.
  • Fulfill the following criteria: a bachelor’s degree in Communication Arts or a related field with a minimum 2.5 cumulative GPA.
  • Take the General Record Examination (GRE) if GPA is between 2.5 and 3.49. GRE minimum scores required: If test was taken on or after August 1, 2011, Verbal Reasoning 147 and Analytical Writing 3.5. If GRE was taken prior to August 1, 2011: Verbal Reasoning 400 and Analytical Writing 3.5. Test scores are valid for five years.
  • Applicants who have an undergraduate degree with a 3.5 GPA or above will automatically be considered eligible for admission to graduate school.
  • International applicants must have a Test of English as a Foreign Language (TOEFL) minimum score of 560 on the paper-based version, 220 on the computer-based version, or 83 on the internet-based version. Students who do not have this minimum score may not be allowed to take any course other than English as a Second Language taught by the ELS Language center on campus.
  • Interview with the Communication Arts Director of Graduate Studies and submit a writing sample to the Director prior to beginning classes.
  • Meet with your assigned adviser.

OPTION I

Communication Arts Traditional Graduate Program of Study (36-hour program)

Requirements for a Master of Arts in Communication Arts: The Master of Communication Arts degree
requires a minimum of 36 hours of graduate study, which includes 18 hours of Communication Arts core
courses, and 12-15 hours of elective coursework, and 3 to 6 hours of Mastery Level coursework.

CORE Requirements (18 semester hours)

  • COMM 6300 Writing and Research Techniques
  • COMM 6301 Communication Theory
  • COMM 6302 Media Ethics
  • COMM 6303 Principles of Writing for the Media
  • COMM 6304 Aesthetics of Visual Perception
  • COMM 6309 Communication Research Methods

Students may elect to pursue the degree either as full-time or part-time students. The load for a full-time student is nine (9) credit hours per semester; anything less than nine (9) hours is considered part-time. See course load policy on page 12 of the current bulletin. Full-time students complete the traditional program in 2 academic years and the ABM in one and a half years. Consult with your advisor concerning your individual degree plan.

ELECTIVE Coursework (Choose 12-15 hours of electives from the following courses.)

    • COMM 6311 Media Production**
    • COMM 6312 Applied Media Writing**
    • COMM 6315 Seminar in Film**
    • COMM 6317 Communications, Technology and Culture
    • COMM 6318 Seminar in Mass Communications**
    • COMM 6319 Seminar in International Communications**
    • COMM 6320 Advertising
    • COMM 6375 Public Relations
    • COMM 6398 Directed Studies in Communication Arts**

**May be repeated for credit. Course topics vary. See course topics at the end of the catalog.

Students must take elective coursework necessary to complete the 36-hour requirement for the Master
of Communication Arts. Classes related to Communication Arts concentrations and other programs may be taken as electives with the approval of the Graduate Director.

MASTERY Coursework Requirements

  • COMM 63TP Thesis Proposal (Optional elective for Capstone students)
  • COMM 63TR Thesis Research
    OR
  • COMM 63CS1 Communication Capstone

After completion of Core coursework and elective classes, students are required to complete either a Capstone course or complete a written thesis to demonstrate a cumulative mastery of Communication Arts knowledge and skills. Students may choose to complete their studies with a master’s thesis comprised of

COMM 63TP (Thesis Proposal) and COMM 63TR (Thesis Research).

OR

Students may choose to complete their studies with a Capstone (Comm 63TP), usually project-driven work.

Accelerated Bachelor’s to Master’s Programs in Communication Arts (ABM)

Accelerated Bachelor’s to Master’s Programs (ABM) are currently offered to undergraduate students who have met the necessary prerequisites as students in the Communication Arts undergraduate program. The three ABM programs offered include Media Studies, Bilingual Communication, and Convergent Media. These programs are restricted to UIW students who have been admitted to and who have matriculated through the required undergraduate degree plan for the ABM.

ABM students will be awarded both the B.A. and M.A. in Communication Arts upon completion of all coursework hours required in both programs and the Mastery Coursework Requirements.

Communication Arts Accelerated Bachelor’s to Master’s Program (ABM) Admission Requirements

Students wishing to enter the Communication Arts graduate ABM program must meet all University graduate admissions requirements.

    • Fulfill the following criteria: reach a minimum of 75 hours of undergraduate work in the UIW Communication Arts program and apply as an ABM student.*
    • Submit a completed formal Graduate application, which can be obtained from the Admissions Office website
    • Interview with the Communication Arts Director of Graduate Studies and submit a writing sample to the Director prior to beginning classes.
    • Meet with your assigned adviser.
    • Attend ABM orientation.
    • Complete 9 hours of graduate credit and take the Graduate Record Examination (GRE) if GPA is between 2.5 and 3.49. GRE minimum scores required: If test was taken on or after August 1, 2011, Verbal Reasoning 147 and Analytical Writing 3.5. If GRE was taken prior to August 1, 2011: Verbal Reasoning 400 and Analytical Writing 3.5. Test scores are valid for five years.
    • An ABM applicant with a 3.5 GPA or above will automatically be considered eligible for admission to graduate school.

*ABM students will be awarded both the B.A. and M.A. in Communication Arts upon completion of all
coursework hours required in both programs and the Mastery Coursework Requirements.

Accelerated Bachelor’s to Master’s (ABM) Concentrations:

OPTION I – Media Studies Concentration (30-hour program)
Requirements for the ABM with a Media Studies concentration requires a minimum of 30 hours of graduate study, which includes 18 hours of Communication Arts core courses and 12 hours of elective coursework.

  • CORE Requirements (18 semester hours)
  • COMM 6300 Writing and Research Techniques
  • COMM 6301 Communication Theory
  • COMM 6302 Media Ethics
  • COMM 6304 Aesthetics of Visual Perception
  • COMM 6308 Principles of Writing for the Media
  • COMM 6309 Communication Research Methods

Students must take elective coursework necessary to complete the 30-hour requirement for the Master of Communication Arts. The load for a full-time student is nine (9) credit hours per semester; anything less than nine (9) hours is considered part-time. See course load policy on page 12 of the current bulletin. Full-time students complete the ABM in one and a half years. Consult with your advisor concerning your individual degree plan.

ELECTIVE Coursework (Choose 12-15 hours of electives from the following courses.)

    • COMM 6311 Media Production**
    • COMM 6312 Applied Media Writing**
    • COMM 6315 Seminar in Film Studies**
    • COMM 6317 Communications, Technology, and Culture
    • COMM 6318 Seminar in Mass Communication **
    • COMM 6319 Seminar in International Communication **
    • COMM 6320 Advertising
    • COMM 6345 Practicum (Internship)
    • COMM 6375 Public Relations
    • COMM 6398 Directed Studies in Communication Arts **

** May be repeated for credit. Course topics vary. See course topics at the end of the catalog

MASTERY Coursework Requirements

    • COMM 63TP Thesis Proposal (Optional elective for Capstone students)
    • COMM 63TR Thesis Research

OR

  • COMM 63CS1 Communication Capstone

After completion of Core coursework and elective classes, students are required to complete either a capstone course or complete a written thesis to demonstrate a cumulative mastery of Communication Arts knowledge and skills. Students may choose to complete their studies with a master’s thesis comprised of COMM 63TP (Thesis Proposal) and COMM 63TR (Thesis Research).
OR
Students may choose to complete their studies with a Capstone (COMM 63CSI), usually project-driven work.

OPTION II - Bilingual Concentration (30-hour program)
Requirements for the ABM with a Bilingual Communication concentration requires a minimum of 30 hours of graduate study, which includes 18 hours of Communication Arts core courses and 12 hours of elective coursework.

CORE Requirements (18 semester hours)

  • COMM 6300 Writing and Research Techniques
  • COMM 6301 Communication Theory
  • COMM 6302 Media Ethics
  • COMM 6304 Aesthetics of Visual Perception
  • COMM 6308 Principles of Writing for the Media
  • COMM 6309 Communication Research Methods

Students must take elective coursework necessary to complete the 30-hour requirement for the Master of Communication Arts. The load for a full-time student is nine (9) credit hours per semester; anything less than nine (9) hours is considered part-time. See course load policy on page 12 of the current bulletin. Full-time students complete the ABM in one and a half years. Consult with your advisor concerning your individual degree plan.

ELECTIVE Coursework (Choose 12-15 hours of electives from the following courses.)

  • COMM 6312 Applied Media Writing**
  • COMM 6318 Seminar in Mass Communications**
  • COMM 6319 Seminar in International Communications**
  • COMM 6320 Advertising
  • COMM 6335 Advanced Bilingual Journalism **
  • COMM 6330 Latino/a Identities in US
  • COMM 6345 Practicum (Internship)
  • COMM 6375 Public Relations
  • COMM 6398 Directed Studies in Communication Arts**

** May be repeated for credit. Course topics vary. See course topics at the end of the catalog.

MASTERY Coursework Requirements

    • COMM 63TP Thesis Proposal (Optional elective for Capstone students)
    • COMM 63TR Thesis Research

OR

  • COMM 63CS1 Communication Capstone

After completion of Core coursework and elective classes, students are required to complete either a capstone course or complete a written thesis to demonstrate a cumulative mastery of Communication Arts knowledge and skills. Students may choose to complete their studies with a master’s thesis comprised of
COMM 63TP (Thesis Proposal) and COMM 63TR (Thesis Research).
OR
Students may choose to complete their studies with a Capstone (COMM 63CSI), usually project-driven work.

OPTION III – Media Convergence Concentration (30-hour program)
Requirements for the ABM with a Media Convergence concentration requires a minimum of 30 hours of
graduate study, which includes 18 hours of Communication Arts core courses and 12 hours of elective
coursework.

CORE Requirements (18 semester hours)

  • COMM 6300 Writing and Research Techniques
  • COMM 6301 Communication Theory
  • COMM 6302 Media Ethics
  • COMM 6304 Aesthetics of Visual Perception
  • COMM 6308 Principles of Writing for the Media
  • COMM 6309 Communication Research Methods

Students must take elective coursework necessary to complete the 30-hour requirement for the Master of Communication Arts. The load for a full-time student is nine (9) credit hours per semester; anything less than nine (9) hours is considered part-time. See course load policy on page 12 of the current bulletin. Full-time students complete the ABM in one and a half years. Consult with your advisor concerning your individual degree plan.

ELECTIVE Coursework (Choose 12-15 hours of electives from the following courses.)

    • COMM 6311 Media Production**
    • COMM 6312 Applied Media Writing**
    • COMM 6315 Seminar in Film Studies**
    • COMM 6317 Communications, Technology, and Culture
    • COMM 6318 Seminar in Mass Communication **
    • COMM 6319 Seminar in International Communication **
    • COMM 6320 Advertising
    • COMM 6345 Practicum (Internship)
    • COMM 6375 Public Relations
    • COMM 6398 Directed Studies in Communication Arts **

** May be repeated for credit. Course topics vary. See course topics at the end of the catalog

MASTERY Coursework Requirements

    • COMM 63TP Thesis Proposal (Optional elective for Capstone students)
    • COMM 63TR Thesis Research

OR

  • COMM 63CS1 Communication Capstone

 

After completion of Core coursework and elective classes, students are required to complete either a
capstone course or complete a written thesis to demonstrate a cumulative mastery of Communication Arts knowledge and skills. Students may choose to complete their studies with a master’s thesis comprised of
COMM 63TP (Thesis Proposal) and COMM 63TR (Thesis Research).
OR
Students may choose to complete their studies with a Capstone (COMM 63CSI), usually project-driven work.