Degree Plans

H-E-B School of Business and Administration

Business Administration

Bachelors of Business Administration (BBA)

The BBA degree program goal is to develop in each student a broad understanding of how the elements and processes of business organizations relate to tone another and to the external environment. Degree requirements are designed to develop proficiency and confidence in all the functional areas of business. In addition to providing the technical skills required for an executive level business position, the ethical considerations of business are emphasized. Majors in the BBA program include:

Accounting (ACCT)

Accounting is the means by which business transactions and events are analyzed, recorded, presented, and interpreted to/for various interested groups. The curriculum is designed to develop administrative decision-making skills and to prepare students for careers in accounting with public accounting firms, business firms, governmental units, and other non-profit organizations.

Banking and Finance (BFIN)

The program is designed to prepare students for management positions within the banking and financial/service industry, business firms, or governmental organizations.

Economics and Finance

Students specializing in Economics and Finance are prepared for careers in private and public employment in the fields of banking, investments, financial management, securities markets, and international financial markets. Students are equipped to function in today’s global business environment. The specialization is an excellent preparation for the M.B.A. and other graduate programs.

General Business

The general business curriculum allows students desiring a broad background in business administration to design their own area of emphasis, with the approval of their advisor.

Information Systems (BINF)

This information systems specialization prepares students to solve technical, customer service, and management problems in governmental, business and other community organizations using information management principles and information technology skills.

International Business (BINT)

The international business specialization is designed to prepare students for positions with business organizations, governmental agencies, or other organizations concerned with international trade.

Management (BMGT)

The management specialization is designed for students who plan to assume positions in business firms, governmental units, community agencies, or executive level
positions in small organizations.

Marketing (BMKT)

The marketing specialization is designed for students planning to assume managerial responsibilities in marketing, sales, distribution, advertising, and related fields.

Merchandising Management

The merchandising management specialization is designed for students desiring careers in department and specialty store retailing. The program provides the student with an overview of the retail industry, merchandising functions and operations, and a foundation in marketing and other business disciplines.

Sports Management (SMHP)

The sports management specialization is designed to prepare students for positions of leadership in professional sports, colleges, universities, and non-profit organizations.

Applied Arts and Sciences

The Bachelor of Applied Arts and Sciences degree is patterned after the traditional “inverted degree.” This degree format allows students who have completed two years work or an associate’s degree from a community college to complete a four-year degree without losing credit for most of their earlier work.

The degree plan has been structured to allow a student to broaden the technical/ occupational work with advanced study in at least three academic disciplines at UIW, with no more than twelve hours and no fewer than six hours taken in any one discipline.

Students who complete the BAAS degree will be eligible to enroll in graduate programs and, if they have selected their interdisciplinary module with care, enroll without prerequisite course requirements.