Communication Arts

Communication Arts

Communication Arts


The Communication Arts program uses a unique blend of theory-driven and experienced-based classes where students acquire the knowledge and skills to enter the media industry. Fields of study include production, print media, or convergent media delivery and prepares students for further study at the graduate level.

In keeping with both the liberal arts approach and the Mission of Incarnate Word, the department seeks:

  • To cultivate the student's imagination and creativity in the implementation of theory content and technical application of effective communications;

  • To foster exploration of diverse and alternative perspectives including critical interpretation of ideas, images, and symbols; and

  • To encourage students to examine the role of media in our society so they may be prepared to participate confidently, ethically, and competently as concerned, enlightened citizens.

Small class size facilitates interaction between students and professors to maximize learning. Class content centers on the various branches of communication theories, including media studies, media ethics, aesthetics of visual design, and production skills including radio, television, film, computer, web design, online publishing, and the Internet. The Communication Arts field requires research and writing skills for media as well as for scholarly research. Students learn by doing: producing and writing newspaper or magazine articles for the Logos (, the campus newspaper; scripting and producing video documentaries; announcing and performing on our Internet radio station; produce video programming for, our television station; and researching and creating well-written essays and original communication research. Students may choose one of six concentrations: Production, Journalism, Media Studies, Speech, Bilingual Communications and Convergent Media.

For More Information Contact:
Hank McDonnell, Director of Communication Arts
School of Media and Design
4301 Broadway
San Antonio, TX 78209
Office: AD 281, Phone: 210-283-5042


Logos Wins Awards
UIW’s student newspaper The Logos won two first-place awards in the Texas Intercollegiate Press Association in annual competition recognizing excellence in collegiate journalism.

The newspaper, which competed in Division 5 (the largest category for newspapers not published on a daily or weekly basis), came in first for overall excellence.

The staff received a second-place award for its back-to-school section. Student winners included Heather Moss; Gayle Bustamante; Willie Sanchez; and Tyller Collins. Honorable mentions included Aisha Baskette; Ashlynn Morales; Charlie Young; and Bustamante.




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