Communication Arts

Communication Arts at the University of the Incarnate Word offers a unique blend of theory-driven and experienced-based classes. These classes are designed to provide students with the knowledge and skills to prepare students to enter the media industry in a variety of capacities from multimedia production, print media, or public relations and to prepare them for further study at the graduate level.

In keeping with both the liberal arts approach and the mission of Incarnate Word, the department seeks:

• To cultivate the student's imagination and creativity in the implementation of theory content and technical application of effective communications;
  
• To foster exploration of diverse and alternative perspectives including critical interpretation of ideas, images, and symbols; and
  
• To encourage students to examine the role of media in our society so they may be prepared to participate confidently, ethically, and competently as concerned, enlightened citizens.
  

Small class size facilitates interaction between students and professors to maximize learning. Class content centers on the various branches of communication theories, including media studies, media ethics, aesthetics of visual design, and production skills (both analog and digital) including radio, television, film, computer, web design, desktop publishing, and the Internet. The Communication Arts field requires research and writing skills for media as well as for scholarly research. Students learn by doing: producing and writing newspaper or magazine articles for the Logos, the campus newspaper; scripting and producing video documentaries; announcing and performing on KUIW, our Internet Radio station; and researching and creating well-written essays and original communication research. Students may choose one of four concentrations: Production, Journalism, Media Studies and Speech.

For More Information Contact:

Hank McDonnell
Coordinator of Communication Arts
Office: AD 281
Phone: 210-283-5042
mcdonnell@uiwtx.edu